We’ve reasoned that it is perfectly acceptable and validated to move ahead and brand your curated content. So how do you go about actually applying your branding guidelines to your collective?
It comes down to a make-or-buy decision, where you are trading off functionality for branding freedom…or so you would think.
Obviously, the DIY route provides you with significant branding control, whether it’s your web site, your blog, or whatever other digital property you use to promote your entity. That’s straightforward. However, you are stuck with a significant amount of manual labor when curating content vs. the use of a Content Curation Platform (CCP). A CCP provides you with a multitude of built-in tools to identify and curate content, promote your efforts via outbound tactics, e.g., email, newsletters, social, etc., measure your results, and cross-pollinate with other curators.
On the other hand, all that functionality with your run-of-the-mill CCP often comes with branding limitations, where you’re stuck with few options that allow you to quasi-adhere to your branding guidelines. It’s as if the two worlds cannot be met: your digital properties with its common look ‘n feel and your CCP with its functionality.
Your objective is to have the best of both worlds.
And it’s for that reason why I continually recommend Scoop.it to our clients as it provides a strong CCP as well as extensive integration capabilities with your existing digital properties so that your curated content is presented within your branding guidelines. For example, your curated content residing within Scoop.it can be embedded directly into your web site, your WP-based web site or blog, as well as other content management systems via its API. That is significant, as you can now utilize the API to bring your Scoop.it content directly into your marketing automation platform, e.g., Eloqua, Pardot, Marketo, HubSpot, etc.
So using Scoop.it permits you to funnel your curated content directly into your branded digital properties. Should you not choose to go down this route, you can always use Scoop.it’s existing features to create your Scoop.it account so that it matches your branding guidelines.
So you shouldn’t be in a position where you may be angst-ridden over branding curated content: it’s fully justifiable and acceptable. And you shouldn’t be limited by your CCP when attempting to visually brand your content, as Scoop.it delivers that branding flexibility to you. Go ahead and brand away.
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