“10 Things to Consider”
“The Types of Content that Get the Best ROI”
“3 Strategies That Will Help Your Business Prosper”
“7 Marketing Cheat Sheets You’ll Use Again and Again”
And so on and so forth.
These are article titles from today alone, and suggest the best of X is right in the article. Heed the advice, move forward, and become a better B2B Marketer.
The point is that the “best” might not be the best for you. It’s rare that we come across an article whose methodology is so quantifiably sound that it truly is a “best of.” The articles we read are subjective, based on the SME’s experiences.
So what to do?
Take these articles as a starting point. The author has done a bit of legwork on collecting the sample of whatever, and has done a bit of evaluation to come up with a ranking. Now move forward with your own process: review the sample, find others, come up with a methodology, and…
Testing is the only way to determine if there’s a fit between your needs and the suggested course of action. And here’s the important point to remember: technology allows you a means to quickly and easily test (at least quicker and easier than pre-tech days).
Evaluate the options. Find other options. Test. That’s when the Best Of is truly the Best Of.
“With great marketing technology spending comes great ROI responsibility.”
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Today’s curated articles collected for your quick review:
– > Expert Lead Nurturing Tactics That Will Work For You Too – GetResponse Blog http://sco.lt/8tSTS5
The Case For Embracing B2B Social Marketing – Marketing Land http://sco.lt/5VKuPp
What is Growth Hacking? Does it Really Differ from Traditional Marketing? – Marketing Technology Blog http://sco.lt/4ycdft
Twitter rolls out analytics tools for everyone – VentureBeat http://sco.lt/9CPCNt
B2B marketers are using a lot more video and reporting increasing ROI – The Hub http://sco.lt/8K3I1Z
Google Kills Authorship, Photos and All – HubSpot http://sco.lt/6dWVNJ
7 Marketing Cheat Sheets You’ll Use Again and Again – Kapost Content Marketeer http://sco.lt/6811w9
The Future of Content Marketing: 10 Things to Consider Today – CMI http://sco.lt/4wDK7N
3 Powerful Content Creation Strategies for Social Media Marketers – #infographic – Digital Information World http://sco.lt/5mRW3F
The Types of Content that Gets the Best ROI – Socially Stacked http://sco.lt/6SjkQr
The Content Grid v2 – PaperShare http://sco.lt/8J3h4L
See ALL Top Curated Marketing Technology Articles here.
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