1. Be Where Your Customers Are, No Matter What The Channel
The notion of gaining access to all those devices is daunting. Luckily, there’s a fast-track solution. APIs let you securely serve up your data, services, or content, enabling developers to build apps for any device using that data.
2. Partnering For Digital Network Effects
APIs make it easy to exchange data and integrate with partners. Your partners, in turn, can extend the value of your data and create something even more valuable.
3. In The Digital Economy, Innovation Happens Outside Your Box
APIs not only let you showcase your business on mobile devices and create network effects with partners to fuel innovation. They open up access to millions of app developers around the world who are hungry to build the next big thing.
4. Survival Of The Fastest
APIs are the business technology that removes organizational, technical, and security barriers to unlock the value inside your enterprise. They make it easier for a CIO to say “yes” to a CMO while maintaining security and control. They’re a simple interface on complex systems that provides the agility to react when market and customer expectations shift.
5. Become A Real Digital Business
CMOs need to understand how new technologies like APIs help create value for customers. CIOs need to understand how customer and market expectations must drive their technology decisions. In other words, the partnership must center around the customer.
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For homegrown systems, APIs open up your finely built engine to a variety of functions from 3rd parties. So don’t exclude the legacy systems: APIs take internal systems to much higher levels.