An entertaining post that is a quick read. Here’s the interesting snippet…
The term “marketing automation” may be on its last legs anyway. Marketo’s front page touts “marketing software”, Hubspot has always resisted “marketing automation”, and I saw a press release for the Oracle acquisition calling Eloqua a “modern marketing platform”. Interesting…should my blog title have been: “The death of marketing automation”?
See the article at funnelholic.com.
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See on funnelholic.com