Marketers Plan Wider Applications of Customers’ Social Media Data

Another excerpt from the Yesmail study, which you can download for FREE here

4 in 5 marketers surveyed at the DMA2012 Annual Conference and Forrester Research’s e-Business Forum last year said they plan to use customers’ social media data to drive marketing campaigns in other channels this year, according to Infogroup Targeting Solutions and Yesmail Interactive, who conducted the survey.

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