Marketers Report Positive Budget Sentiment to Start the Year

Overall, we’re seeing a positive sentiment, from budgeting to results. B2B Marketers may very well be in the beginning of our Golden Years

Marketers around the world report a positive outlook regarding their budgets this month, finds Warc in its latest Global Marketing Index (GMI). The budget component of the index improved to a reading of 50.4 this month, its highest level since April 2012 (53.7) and its first positive score since May (50.3). (A score above 50 indicates a generally improving environment, while a score below 50 indicates a generally declining environment.)

The overall budget reading was buoyed primarily by sentiment in the Americas, with a solid score of 53.9, up from 50.2 in December 2012. In the Asia-Pacific region, the budget score edged up slightly to 48.1, but remained in negative territory. And in Europe, the score remained firmly negative, at 46.2 (from 44.8).

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