Content Vaults to No. 1 Marketing Priority for 2013 – eMarketer

A few things surprise up about this table:

  1. That Content Marketing is at the same priority level as conversion rate optimization.
  2. Targeting and Personalization is right up there as a priority.
  3. And the lack of priority to marketing automation.

Here’s a synopsis…

Digital marketers have quickly seized on the importance of channeling resources to content marketing, according to the “Quarterly Intelligence Briefing: Digital Trends for 2013,” report from Econsultancy and Adobe. The report, which surveyed client-side marketers worldwide, found that content marketing had climbed to the top of the list in terms of importance, named as a top priority for 2013 by 39% of respondents. That compared with 29% in 2012. The other area to see a significant year-over-year jump was conversion rate optimization, which was named as a priority by 39% of respondents, compared with 34% the previous year.

iNeoMarketing‘s insight:


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