“This report from Forrester Consulting looks at how small and medium-sized businesses are adapting their marketing methods in the wake of the recent recession and current economic uncertainty. The difference between the methods of Top Performers – those who drive revenue and exceed expectations – and Bottom Performers is clear and instructive.”
You’ll want to review the stats associated with marketing automation adoption by SMBs. Regardless, a good benchmark for our SMB readers, and anything from Forrester that is free is a good thing.
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See on www.act-on.com