2 B2B Content Marketing Challenges Solved with a News-Based Approach – CMI


To create enough engaging content, you need a strategy that defines why you want to publish content, fueled by a renewable pool of relevant topics. Find out how B2B marketers are finding a solution…

Key excerpt…

To create enough engaging content, you need a strategy that defines why you want to publish content, fueled by a renewable pool of relevant topics. Industry news content marketing is a solution. The practice builds a sustainable approach to content creation. It gets content creators in the habit of brand-specific reflection on relevant trends. 

Think of industry news as anything that’s trending around products or services (especially headlines popular within a small, targeted community). The latest research in the field, related op-eds in mainstream publications, and any other vertical buzz might impact buyers’ decisions. If the topics are a fit, they lend themselves to natural keyword use and seamlessly power consistent updates.

iNeoMarketing‘s insight:

The author offers justification to approach content creation in a news-generation mode. It makes sense, but obviously not the only path to take. Q: who collects and writes? A w/ a Q: who has a journalism background? Look to PR.

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