Budget conditions continue to improve this month, finds Warc in its latest Global Marketing Index. The budget component of the index improved to a reading of 51.7 this month,
iNeoMarketing‘s insight:
Technology is driving the budget right now. B2B marketers: it’s about investment, not spending. So what’s the long term ROI (not next quarter’s ROI)?
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See on www.marketingcharts.com
