A handy how-to guide for optimizing video content for search engines and for social media from Social Media Explorer’s Jason Falls.
Thus, the term and practice of “Social Search,” has emerged. Now, in addition to traffic, links and directory listings, your web content’s search engine rankings can also be affected by “Like”s, ReTweets, +1s on and so on. These social signals add a layer of human verification that a link or piece of content are worth seeing. The more social proof a given piece of content has, the better chance it has of ranking higher than competing content, provided all other entires in the algorithm for each are the same.
Like written content, video can be optimized for search. But it can also be optimized for social. While the two tactics are similar, there are some subtle differences, too. To understand them, we first need to understand the two audiences you’re optimizing for.
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