Mobile – Nearly all chief technology officers (CTOs) say mobile is a priority and they will be dedicating resources to it, according to the data highlighted in this Mutual Mobile video infographic.
It wasn’t the subject matter that drew us to this post (I think we all know the importance of mobile at this point), but the video infographic. And it just doesn’t work. Here’s why: an infographic is a data delivery mechanism…it’s information. But the video infographic moves too fast to absorb the information: you need to review, think and have your thinking impacted by the data, and the moving infographic doesn’t allow for this.
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See on www.marketingprofs.com