Five ways marketing directors can use Big Data


According to The Aberdeen Group, 2012 was when we really started living in the ‘Big Data’ world. It was one of the hottest technology terms bandied around last year.

Summarized…

Tip one: make your digital marketing team a data driven one 

Tip two: be clear about what you want your Big Data to enable you to do

Tip three: don’t just look back, look ahead

Tip four: integrate your data storage to gain holistic insights from structured and unstructured data

Tip five: remember that old-style marketing fundamentals remain the same, they are just delivered in a new way

iNeoMarketing‘s insight:

Tip six: search our filter above for “data” and find articles that go beyond the mundane.

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See on econsultancy.com

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