Introducing the Google Databoard: A new way to explore research – Inside AdWords


Google’s official blog for news, information, and tips on AdWords

The Databoard is our response to three big challenges facing the vast majority of research released today.

  1. Ease of consumption: The databoard introduces a new way of sharing data, with all of the information presented in a simple and beautiful way. Users can explore an entire study or jump straight to the topics or datapoints that they care about. The Databoard is also optimized for all devices so you can comfortably explore the research on your computer, tablet, or smartphone.
  2. Shareability: Most people, when they find a compelling piece of data, want to share it! Whether its with a colleague, client, or a community on a blog or social network, compelling insights and data are meant to be shared. The databoard is designed for shareability, allowing users to share individual charts and insights or collections of data with anyone through email or social networks.
  3. A cohesive story: Most research studies set out to answer a specific question, like how people use their smartphones in store, or how a specific type of consumer shops. This means that businesses need to look across multiple pieces of research to craft a comprehensive business or marketing strategy. To address this need, the Databoard allows users to curate a customized infographic out of the charts or data points you find important across multiple Google research studies. Creating an infographic is quick and easy, and you can share the finished product with your friends or colleagues.

iNeoMarketing‘s insight:

My gut tells me that there’s too many manhours associated with each study to be posted, so we doubt this has legs, but worthy to check in on every so often.

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See on adwords.blogspot.com

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