Your 11 Must-Read Marketing Technology Summaries, Curated Thursday, 4/16/15

Today’s digests of curated articles summarized for your quick review:

>> Why Marketing Clouds Make No Sense – TechCrunch: http://sco.lt/5eqLk9

>> MarTech remains hot: $3B in Q1 deals, including 85 investments and 35 acquisitions – VentureBeat: http://sco.lt/8pLAXJ

>> Marketers Need Insights Artists, Not Data Scientists – AdExchanger: http://sco.lt/8Ay0Kf

>> Survey: Small Businesses Want Marketing-Automation Software – Ad Age: http://sco.lt/8u5Orp

>> Four Ways CMOs Can Differentiate & Optimize Their Content Marketing Strategy – TopRank Blog: http://sco.lt/4jSxE1

>> Extend Your Team with Marketing Technologists – iNeoMarketing: http://sco.lt/94juLJ

>> B2B Marketers on Their Most Important Go-to-Market Strategies – MarketingCharts: http://sco.lt/80uwhl

>> Are digital marketers headed for a wipeout? – CIO.com: http://sco.lt/8yjuMr

>> Blogs, social media not as important to B2B buying process as marketers assume – BizReport: http://sco.lt/5BPtRJ

>> Social Media Ad Spending to Hit $24 Billion This Year – WSJ: http://sco.lt/8Khuvh

>> Modern Marketing Essentials Guide To Social Marketing (eBook) | Oracle Marketing Cloud: http://sco.lt/6BdcYr

 

See ALL Top Curated Marketing Technology Summaries here.

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About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

Posted in marketing automation

Extend Your Team with Marketing Technologists – iNeoMarketing

Source: ineomktg.strikingly.com

Posted in marketing automation

Why Marketing Clouds Make No Sense – TechCrunch

iNeoMarketing’s MarTech Managed Services drives more leads faster. Contact us to see how.

Source: techcrunch.com

One of the more important MarTech articles you’ll read this year…or any year.

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MarTech remains hot: $3B in Q1 deals, including 85 investments and 35 acquisitions – VentureBeat

MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us.

Source: venturebeat.com

The category, right now, that’s on the ground floor to tremendous growth? Sales Tech: the most underserved group for tech is Sales. And that’s not CRM, which is a name for a very fancy DB. Real Sales Automation which eliminates or at least mitigates all the BS that keeps a salesperson away from actually selling.

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Marketers Need Insights Artists, Not Data Scientists – AdExchanger

iNeoMarketing executes your revenue-generating efforts with the right metrics and the appropriate reports. Contact us to learn more.

Source: adexchanger.com

This is exactly what I mean by “creative use of the technology.” MarTech is not solely digital: it needs a large dose of grey matter to keep moving forward in a positive fashion.

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Survey: Small Businesses Want Marketing-Automation Software – Ad Age

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.

Source: adage.com

98% of small businesses are shopping for a marketing automation system? That’s a no way.

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Four Ways CMOs Can Differentiate & Optimize Their Content Marketing Strategy – TopRank Blog

From MarTech 101 to Advanced Techniques, iNeoMarketing has you covered. Contact us.

Source: www.toprankblog.com

If you take path #1, be sure to account for your personas. I don’t have much faith in #2, and #3 is a given.

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