Your Must-Read Marketing Technology Summaries, Curated Thursday, 7/30/15

Today’s digests of curated articles summarized for your quick review: 

 

See ALL Top Curated Marketing Technology Summaries here: http://www.scoop.it/t/the-marketing-automation-report

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Announcement!: iNeoMarketing will be transitioning to marketingIO, a marketing tech services provider. Learn more!: http://www.marketingIO.com.

Posted in marketing automation

Are You Ready for Predictive Marketing? | Lattice Engines

marketingIO’s MarTech Managed Services drives more leads faster. 

Source: www.lattice-engines.com

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How To Pick A Predictive Intelligence Solution – CMO.com

MarTech requires constant optimization to continually squeeze ever improving performance.

Source: www.cmo.com

I’ve been waiting for an article like this: guidance on how to select a predictive solution. Outstanding!

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Marketers failing to take advantage of predictive analytics tools according to new report | ZDNet

marketingIO executes your revenue-generating efforts with the right metrics and the appropriate reports. 

Source: www.zdnet.com

A case where predictive is used to help with social media influencers.

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Predictive marketer Radius lands $50M so companies can optimize for the world they want – VentureBeat

As you could have predicted, prediction is big these days. Big enough, in fact, that leading B2B practitioner Radius today announced new investment funding of $50 million.

That brings the total raised to date by the San Francisco-based company to $125 million, which CEO and cofounder Darian Shirazi told me via email was “almost as much as the [other] predictive providers combined.”

Those others include such competitors as Lattice Engines and Infer. Shirazi noted that they “built [predictive] models to help sales prioritize leads, then help marketing operations accelerate existing leads, and now they’re partnering with data providers to deliver net-new [customers] in existing markets.”

MarTech is the best tool available to bridge the gap between Sales and Marketing. 

Source: venturebeat.com

Watch for EVERYTHING to run through predictive engines.

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5 Ways to Write Magnetic Call-to-Actions in Just 5 Minutes – Kissmetrics

From MarTech 101 to Advanced Techniques, marketingIO has you covered. 

Source: blog.kissmetrics.com

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IntellaSphere’s budget marketing cloud – The Hub

Washington-based start-up IntellaSphere this week announced the launch of a low-priced, cloud-based marketing guidance center, and suite of associated tools, aimed primarily at the SMB segment.

IntellaSphere is very much a marketing tool. It does provide a platform for publishing and sharing content across the main social channels, and also serves to monitor relevant brand conversations across the network. Distinctively, it throws some key marketing functions into the mix. The Connections Relationship Management system integrates social activity with CRM, profiling online connections as prospects and tracking their behavior. In effect, it automatically builds a prospect database.

IntellaSphere starts at $9.95 per month for one user and five profiles. I noted that the highest priced package (for agencies) was priced at $299 per month, but only served 25 users–somewhat short of what even some medium-sized businesses might need. Worrall told me that the packages can be customized to add users and connections.

Source: www.thehubcomms.com

$10/month?

Posted in marketing automation