Your Must-Read Marketing Technology Summaries, Curated Thursday, 7/2/15

Today’s digests of curated articles summarized for your quick review: 

See ALL Top Curated Marketing Technology Summaries here: http://www.scoop.it/t/the-marketing-automation-report

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About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at www.ineomarketing.com.

Posted in marketing automation

The Sales Enablement Perfect Storm – Forrester

iNeoMarketing’s MarTech Managed Services drives more leads faster. Contact us to see how.

Source: blogs.forrester.com

It makes complete sense that this is bundled into CRM. Watch and wait…or inquire.

Posted in marketing automation

Configure / Price / Quote: Better, Faster Sales Deals Enabled | Aberdeen Group

MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us.

Source: blogs.aberdeen.com

Time really is money. Solid justification for CPQ suites.

Posted in marketing automation

From Truffle Pig to the Content Scientist… – CMO Essentials

iNeoMarketing executes your revenue-generating efforts with the right metrics and the appropriate reports. Contact us to learn more.

Source: cmoessentials.com

It’s an interesting notion, but is there enough budget to split this out as a separate spot in MarketingOps?

Posted in marketing automation

Seven Content Marketing Metrics That Would Make Your Math Professor Proud – Profs

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.

Source: www.marketingprofs.com

Some of the best metrics I’ve seen. Well thought out, and worthy of further reading when you click through.

Posted in marketing automation

Content Marketing Agency Benchmarks: Pricing, Production, and Metrics – Profs

From MarTech 101 to Advanced Techniques, iNeoMarketing has you covered. Contact us.

Source: www.marketingprofs.com

For our agency brethren.

Posted in marketing automation

Which Content Types Get the Most Social Shares | Convince and Convert

iNeoMarketing’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how.

Source: www.convinceandconvert.com

Novel thought….TEST to find the best content types. Nice.

Posted in marketing automation