B2B Marketers: Mind The Content Credibility Gap – Forrester

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Source: blogs.forrester.com

Look at #3 and make note.

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Avoid These Common B2B Content Marketing Mistakes – HBR

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Source: hbr.org

Tremendous insight!

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[FREE] The 2016 MarTech Data Report – Openprise

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Source: openprisetech.com

It’s always the biggest issue, not content, not budget: data.

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Micro-Marketing Services will accelerate growth for agile marketing teams – Medium

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Source: medium.com

Cutting edge or bleeding edge. The real answer: go where your customers are.

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The Best Colors For Your Landing Pages And Checkout Process – CrazyEgg

There is no right answer. That’s not what you want to hear, but that’s the truth. Why? Because the optimal button color for your page depends on context.

For example, the Hubspot test referenced above shows red outperforming green. However, the green button in that study blended in with the color scheme of the web page at the time. In other words, the button color was the same shade of green as the logo. Ergo, there was little contrast. The red button, on the other hand, offered significant contrast against the overall green design. Do you think that might have had something to do with why the red button yielded a better conversion rate?

Other tests revealed similar flaws. In one case, a green button was tested against a button that could barely be seen. Unsurprisingly, the green button in that study showed a superior conversion rate. That’s why, even with studies, there’s no one-size-fits-all answer to the question. It’s all about what works best for each individual website.

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Source: blog.crazyegg.com

Well there you go. And it’s the same answer I give everyone: TEST!

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They Laughed When I Used This Subject Line Tactic, But Then I Sent The Email… – GetResponse Blog

“When to use curiosity? There are special occasions when using Curiosity is especially fitting:

  • Inform subscribers of interesting info that they otherwise would not have looked at.
  • When they have been inactive and the trick is to re-engage / activate them.
  • When you are introducing something new
  • When it really is a secret / exclusive (for instance information that you would need to log in for)
  • When people will receive a surprise or gift later on.
  • When people are benefit driven and would like to know how to get that benefit. For example: “How we reached X, without doing Y”

Questions are the Swiss army knife of a valuable discovery. Use them to find value and curiosity that you can than turn into different subject lines.”

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Source: blog.getresponse.com

The post’s focus: how curiosity drives conversions.

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Twitter just got a little bit more like Facebook with new algorithmic timeline – VentureBeat

Twitter has begun rolling out a way for users to avoid missing important tweets from people that they follow. Starting today, the company will display a selection of the most interesting or popular tweets at the top of a user’s timeline, rather than showing the most recent, as it has done traditionally. Reports of this change, which could be viewed as an extension of Twitter’s “while you were away” feature, surfaced earlier this month.

This move toward an algorithimically driven timeline and away from the real-time feed is a bid by Twitter to make the service more appealing for new or casual users. It is also much less radical than many longtime users feared last week.

To enable this feature, Twitter said you can go into your settings screen and choose “show me the best tweets first” within the timeline section. The company said that beta testers wound up posting and retweeting more often with this feature, “which is good for everyone.” This isn’t going to be available to everyone right away, but users will receive a notification in their timeline when the feature has been turned on for them.

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Source: venturebeat.com

FYI.

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