Your Must-Read MarTech Digest™, for Tuesday 5/10/16 #MarTech #DigitalMarketing

Today’s curated articles summarized for your quick review: 

 

 

 

See ALL Top Curated Marketing Technology Articles here.

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4 tips to help switch marketing automation systems – CIO

1. Involve key stakeholders in marketing automation decisions

One of the first things a company should do before deciding on a new marketing automation system is get all of the key business leaders into the same room and on the same page.

2. Properly prepare to migrate marketing data

It’s crucial for businesses to prepare to migrate data to the new marketing automation system if they want to experience painless transitions.

3. Set goals and corresponding metrics for the switch

Businesses should also proactively set goals and then develop key performance indicators to monitor progress toward those objectives.

4. Work with IT on marketing automation transition 

Marketing leaders should try to work closely with their organizations’ tech leaders, such as CIOs, because they can provide technological guidance throughout the evaluation and subsequent deployment of the system.

Source: www.cio.com

None of this should be a surprise.

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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Gartner for Marketing Leaders: Gartner’s 2015-2016 CMO Spend Survey

Source: gartnerformarketers.com

And the report is available for the price of your email address. Can we stop calling it digital marketing and just call it marketing?

 

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How Inbox Providers Identify Bad Senders – Litmus

Source: litmus.com

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7 Conversion Rate Optimization Mistakes You Don’t Know You’re Making – CrazyEgg

1. Ignoring the Emotional Appeal
2. Disregarding Site Speed
3. Failure to Adopt a “Mobile First” Strategy
4. Lack of Singular Purpose
5. No KISS Principle in Place
6. Discounting Price to Increase Sales
7. Not Applying Basic Principles of Marketing to Your Site

Source: blog.crazyegg.com

It’s almost as if this is a pre-optimization checklist. Good stuff.

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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​Keyword Research in 2016: Going Beyond Guesswork – Moz

Keyword discovery is a critical process, but what we’re left with at the end is a long and often rambling list to prioritize, and typically we prioritize either by our own gut feelings or by the black box of AdWords global volume. What if there were a better way?

When we were building Keyword Explorer, we wanted to solve the deeper problem — how do we pick the best keywords to start with, given the complexity of Google SERPs and our competition in modern SEO? Which keywords really balance potential traffic with ROI?

Over the course of many months, we created four metrics:

Keyword Difficulty (V2)
Keyword Opportunity
Importance (user-defined)
Keyword Potential

Source: moz.com

More about the new tool from Moz.

 

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7 really simple hacks to speed up your website and increase conversions – Memeburn

1. Optimize images and design elements

2. Cut down the number of HTTP/S requests

3. Consolidate scripts

4. Improve caching

5. Localize your hosting

6. Use GET for AJAX requests

7. Optimize visible content

Source: memeburn.com

You’ll want to CT for the details…as well as accompanying tools.

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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