The Top 10 MarTech Articles Curated Friday, 2/27/15

Today’s curated articles collected for your quick review:

>> 8 Ways to Transform LinkedIn from Just Another Time-Sink to a Qualified Lead-Gen Machine – Act-On

>> Enhancements to conversion tracking for web | Twitter Blogs

>> DIY Enterprise-Level Marketing Data For Every Size Business – Marketing Land

>> B2B Content Marketing and Optimizing the Full Cycle of Buyer Experience – TopRank

>> The 8 Rules of Influencer Marketing: How to Find Influencers (& Become One Yourself) | Wordstream

>> How to optimize conversions on non-linear marketing funnels – BrightInfo

>> Six Crucial Attributes of a Successful Business Blog – Profs

>> Psychological Marketing vs. Social Media Marketing – Social Media Today

>> Content That’s Going to Be Hot in 2015 [Infographic] – Socially Stacked

>> New 2015 Marketing Budget Benchmarks | Oracle Marketing Cloud

 

 

See ALL Top Curated Marketing Technology Articles here.

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About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

Posted in marketing automation

8 Ways to Transform LinkedIn from Just Another Time-Sink to a Qualified Lead-Gen Machine – Act-On

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

Source: blog.act-on.com

If this is not mixed with a Company Page and the new Lead Gen Accelerator, then you’re leaving money on the table.

Posted in marketing automation

Enhancements to conversion tracking for web | Twitter Blogs

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

Source: blog.twitter.com

You definitely want to use that tag! Outstanding development!

Posted in marketing automation

DIY Enterprise-Level Marketing Data For Every Size Business – Marketing Land

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

Source: marketingland.com

An excellent marketing analytics tutorial. Although originally written with a focus on ad inventory purchasing, the essence is spot-on. Consider it Marketing Analytics 101.

Posted in marketing automation

B2B Content Marketing and Optimizing the Full Cycle of Buyer Experience – TopRank

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

Source: www.toprankblog.com

A bare-bones beauty of a post. Simple, direct. And it fits within the confines of the non-linear buyer’s journey.

Posted in marketing automation

The 8 Rules of Influencer Marketing: How to Find Influencers (& Become One Yourself) | Wordstream

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

Source: www.wordstream.com

I’ve scooped many an article on Influencer Marketing, and the bottom line seems to be: the odds are NOT in your favor, both for reaching and securing Influencers as well as becoming an Influencer. 

Posted in marketing automation

How to optimize conversions on non-linear marketing funnels – BrightInfo

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

Source: www.brightinfo.com

Data-based proof that prospects go in and out, up and down, and now rarely take a linear path. You just have to be there to direct them to the right place.

Posted in marketing automation