Your Must-Read Marketing Technology Summaries, Curated Friday, 5/29/15

Today’s digests of curated articles summarized for your quick review: 

 

 

See ALL Top Curated Marketing Technology Summaries here: http://www.scoop.it/t/the-marketing-automation-report

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About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at www.neomarketing.com.

Posted in marketing automation

Top Free Websites for Digital Marketers to Master Excel Skills | Siteber

MarTech is the New Black. Get fashionable. Contact us to see how.

Source: siteber.com

This list is a helluva lot better than Googling for an answer!

Posted in marketing automation

10 Simple Mistakes Sales Development Reps Make When Emailing Prospects | Datanyze Blog

Predictive Analytics is the next step in Marketing Automation. Contact us to see how.

Source: blog.datanyze.com

FWIW…

Posted in marketing automation

Email Opens, Conversions, and Read Times by Device Type – Profs

Let iNeoMarketing create a new approach for your inbound and outbound marketing…and realize more revenue. Contact us.

Source: www.marketingprofs.com

Posted in marketing automation

Learn to Code – Learn Online with 6 Websites | Agile Scout

iNeoMarketing’s MarTech Managed Services drives more leads faster. Contact us to see how.

Source: agilescout.com

Posted in marketing automation

Slideshare is the digital marketing secret weapon – new research | Convince and Convert

In my estimation, the reason why more experienced social media marketers gravitate toward Slideshare is that they eventually recognize that social media is about actions, not eyeballs. The “reach” offered by the larger consumer-oriented platforms is seductive, but if only a tiny percentage of your fans are seeing your posts in those venues, is the reach really reliable?

Slideshare’s audience is bigger than you might think, is terrific for lead generation, and is populated by people actively seeking information and resources (not dissimilar from a search engine, in that regard).

And that audience is hungry for information. It’s not uncommon to generate significant views and downloads for Slideshare presentations, including 24,000+ and counting for my presentation on reliable reach:

MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us.

Source: www.convinceandconvert.com

Click through for the research, but here’s the critical point: it works, and it’s wide open territory for the B2B Marketer. C’mon Man.

Posted in marketing automation

Why Link Building Is NOT the Future of SEO – QuickSprout

By no means am I saying that you should ignore SEO. Optimizing your code for search engines, building links when you have spare time, and growing your social media channels are all activities you should continually do.

But they shouldn’t be your main focus.

You should be shifting the majority of your focus to building a great product or service as that is what users want. And when you aren’t building, you should be creating great content.

You need to provide content so great that people will want to not only read it but also bookmark it, share it, and tell their friends about it. Your content should be so detailed and helpful that no competitor would dare to copy you as it would take too much time and energy.

In addition, you should be signing up for Google Webmaster Tools and continually analyzing your click-through rates. You can get this data by clicking on “search traffic” in the navigation bar and then clicking on “search analysis.”

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.

Source: www.quicksprout.com

Link building is a part of the deal. The other parts: responsive design, site speed, strong content, good video.

Posted in marketing automation