Look at #3 and make note.
Look at #3 and make note.
It’s always the biggest issue, not content, not budget: data.
Cutting edge or bleeding edge. The real answer: go where your customers are.
There is no right answer. That’s not what you want to hear, but that’s the truth. Why? Because the optimal button color for your page depends on context.
For example, the Hubspot test referenced above shows red outperforming green. However, the green button in that study blended in with the color scheme of the web page at the time. In other words, the button color was the same shade of green as the logo. Ergo, there was little contrast. The red button, on the other hand, offered significant contrast against the overall green design. Do you think that might have had something to do with why the red button yielded a better conversion rate?
Other tests revealed similar flaws. In one case, a green button was tested against a button that could barely be seen. Unsurprisingly, the green button in that study showed a superior conversion rate. That’s why, even with studies, there’s no one-size-fits-all answer to the question. It’s all about what works best for each individual website.
Well there you go. And it’s the same answer I give everyone: TEST!
“When to use curiosity? There are special occasions when using Curiosity is especially fitting:
Questions are the Swiss army knife of a valuable discovery. Use them to find value and curiosity that you can than turn into different subject lines.”
The post’s focus: how curiosity drives conversions.
Twitter has begun rolling out a way for users to avoid missing important tweets from people that they follow. Starting today, the company will display a selection of the most interesting or popular tweets at the top of a user’s timeline, rather than showing the most recent, as it has done traditionally. Reports of this change, which could be viewed as an extension of Twitter’s “while you were away” feature, surfaced earlier this month.
This move toward an algorithimically driven timeline and away from the real-time feed is a bid by Twitter to make the service more appealing for new or casual users. It is also much less radical than many longtime users feared last week.
To enable this feature, Twitter said you can go into your settings screen and choose “show me the best tweets first” within the timeline section. The company said that beta testers wound up posting and retweeting more often with this feature, “which is good for everyone.” This isn’t going to be available to everyone right away, but users will receive a notification in their timeline when the feature has been turned on for them.