Monthly Archives: November 2012

Why lead scoring is good for you and how to go about it

See on Scoop.it – The Marketing Automation Alert If you like this scoop, please share! See on http://www.slideshare.net

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The Secret to Great Marketing [Infographic]

See on Scoop.it – The Marketing Automation Alert If you like this scoop, please share! See on blog.marketo.com

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9 reasons why start ups need marketing automation

See on Scoop.it – The Marketing Automation Alert If you like this scoop, please share! See on http://www.slideshare.net

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Marketing automation predictions 2013

See on Scoop.it – The Marketing Automation Alert If you like this scoop, please share! See on http://www.slideshare.net

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10 Ways to Use Psychology to Convert More Customers [Infographic]

See on Scoop.it – The Marketing Automation Report Psychology, when used properly, can increase your conversions by interacting with your customers in a more intelligent, and almost subliminal way. See on unbounce.com

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Landing Page Optimization by the Numbers [Infographic]

See on Scoop.it – The Marketing Automation Report Businesses are placing more importance on testing and optimization, but are they doing it right? Are they optimizing the right things? Let’s find out. See on unbounce.com

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The Ultimate Cheat Sheet for Mastering LinkedIn: 35 Tricks

See on Scoop.it – The Marketing Automation Report Trick for using LinkedIn for Company Marketing (click through for details): 21) Optimize for the new Company Page design. 22) Post Company Status Updates (and target them!). 23) Track company buzz. 24) … Continue reading

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Three Simple Infographic Builders

See on Scoop.it – The Marketing Automation Report We all know that images are worth a thousand words, but to content publishers, infographics are worth higher engagement rates: Easel.ly: http://www.easel.ly/ Infogr.am: http://infogr.am/ Piktochart: http://piktochart.com/ See on http://www.websitemagazine.com

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The Most Important Social Media Network for B2B Is?

See on Scoop.it – The Marketing Automation Report The question always comes up, “which social network is the most important for B2B?” Since social media networks pop up on a daily basis it seems, some people can either spread themselves … Continue reading

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Your CEO Doesn’t Trust That You’re Doing Your Job!

See on Scoop.it – The Marketing Automation Report There is very little excuse (other than it is hard to do and takes work) for digital marketing not to be business-performance-obsessed. The fact is, way too many marketers may no longer … Continue reading

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Making sense of marketing attribution [infographic]

See on Scoop.it – The Marketing Automation Report Only 54% of companies are using any form of marketing attribution, though 89% of those that do report that it is had a postive effect on their business. See on econsultancy.com

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Marketers: You don’t need ‘big data’ when just a little data will do

See on Scoop.it – The Marketing Automation Report The key skill for marketers to develop over the next two years is the ability to synthesize data. Thanks in part to the rise of social networks, companies and people share more … Continue reading

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Managing & Organizing Google AdWords Campaigns

See on Scoop.it – The Marketing Automation Report A Free Template to Help You Set Up AdWord Campaigns Easily!   This excel template will help you: -> Organize campaigns through every stage of the marketing funnel -> Easily record all … Continue reading

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Your 12-Point Checklist for Mobile-Optimized Landing Pages

See on Scoop.it – The Marketing Automation Report 1) Be Visible: Flash, PNG-24 images, and a host of plug-ins make much of your content inaccessible on many mobile devices.   2) Scale to Size: Use responsive web design to determine … Continue reading

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The Future Of Digital [Slide Deck]

See on Scoop.it – The Marketing Automation Report As Henry says: As habit change, the money follows.  Worthwhile to spend five minutes zipping through the deck.  Click through to see the deck. See on http://www.businessinsider.com

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