Monthly Archives: December 2012

2013: The Year of Marketing Integration

There are three levels of integrations you need to check out in 2013: Channels: More channels will start to integrate and consolidate as offline and online begins to work in concert together and the integrations of channels become more possible … Continue reading

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Metrics: Three defining measures of sales & marketing success

These three should lead sales & marketing discussions, and guide where they focus next to ensure they remain on course and above expectations. 1. Current selling period pipeline health Whether you sell based on a monthly or quarterly sales cycle, … Continue reading

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Email Marketing Performance By Region

iNeoMarketing‘s insight: See the article at blog.eloqua.com. Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected). If you like this scoop, please share by using the links below. iNeoMarketing merges marketing automation with content … Continue reading

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Follow the Money Trail in Digital Marketing

It turns out that plenty of CMOs, as well as their financial and internal IT counterparts, are moving ahead more cautiously than the hype would suggest. What holds them back? Let’s look at just two of most commonly expressed reasons – both connected to … Continue reading

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7 Tactics for a Badass B2B Social Media Strategy

7 Tactics for a Badass B2B Social Media Strategy Jason Miller – Marketo @JasonMillerCA © 2012 Marketo, Inc. Marketo PR iNeoMarketing‘s insight: Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected). If … Continue reading

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5 Trends Shaping SEO & Content Marketing in 2013

Summary of the 5 trends… 1. Quality Content Rules: Clients are shifting not only to higher-end writers, but to subject matter experts. In 2013, demand will increase not just for good writers, but for good writers who know their stuff, to increase … Continue reading

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The Biggest 2012 Marketing Trends

Eloqua took time to consider the trends that shook up the modern marketing world in 2012, as well as also wanting to identify those that would continue to reshape the landscape though the next year, and beyond. iNeoMarketing‘s insight: See … Continue reading

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4 Tips to Succeed With Marketing Automation

This is a summary of a great outline for the services portion of a marketing automation project.  For those of you still in the search phase, there are a few things you should consider in addition to the software platform … Continue reading

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How to Optimize Your Landing Pages for Long-Term Lead Generation

When it comes to getting maximum lead generation benefits from SEO, landing pages are especially great targets, since a high-ranking landing page will almost certainly drive new leads for you each month. Here are  some of the most important parts … Continue reading

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Best B2B Content Marketing Tactics for 2012

Five content marketing ideas have proven their worth and seen increased demand over the last twelve months and will likely continue to be included in industry best practices: 1. Organizing Web Content: Paying attention to organizing web content makes a … Continue reading

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Did marketers miss the marriage of social media and SEO content?

Important excerpts… Since SEO and social remain two avenues for discover that drive leads, encourage word-of-mouth marketing and highlight valuable custom content, marketers must treat the two practices as one methodology. Marketers must build strong social platforms and distribute quality … Continue reading

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Top-5 Digital Survey Solutions

And they are (linked for your convenience)… SurveyPro iPerceptions ForeSee Results OpinionLab SurveyMonkey iNeoMarketing‘s insight: See the article at www.websitemagazine.com. Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected). If you like this … Continue reading

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Four Rules to Snap Judge a New Venture

A summary of the 4 rules: is it different? who cares? why me and not them? and how do I turn it into a business? Is it different? The new business, technology, business model, has to be different than anything … Continue reading

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Why I’m just not buying the obsession with One Key Metric

Key paragraph: The new sexiness in the Valley is to have One Key Metric. There are good things about this movement. It stresses things like engagement and cohort analysis and improvement over time, not absolute numbers. But the problem with … Continue reading

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Introduction to Google Tag Manager

iNeoMarketing‘s insight: Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected). If you like this scoop, please share by using the links below.   iNeoMarketing has the experienced, knowledgeable staff  to help you with … Continue reading

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