Monthly Archives: December 2012

2013: The Year of Marketing Integration

There are three levels of integrations you need to check out in 2013: Channels: More channels will start to integrate and consolidate as offline and online begins to work in concert together and the integrations of channels become more possible … Continue reading

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Metrics: Three defining measures of sales & marketing success

These three should lead sales & marketing discussions, and guide where they focus next to ensure they remain on course and above expectations. 1. Current selling period pipeline health Whether you sell based on a monthly or quarterly sales cycle, … Continue reading

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Email Marketing Performance By Region

iNeoMarketing‘s insight: See the article at blog.eloqua.com. Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected). If you like this scoop, please share by using the links below. iNeoMarketing merges marketing automation with content … Continue reading

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Follow the Money Trail in Digital Marketing

It turns out that plenty of CMOs, as well as their financial and internal IT counterparts, are moving ahead more cautiously than the hype would suggest. What holds them back? Let’s look at just two of most commonly expressed reasons – both connected to … Continue reading

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7 Tactics for a Badass B2B Social Media Strategy

7 Tactics for a Badass B2B Social Media Strategy Jason Miller – Marketo @JasonMillerCA © 2012 Marketo, Inc. Marketo PR iNeoMarketing‘s insight: Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected). If … Continue reading

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5 Trends Shaping SEO & Content Marketing in 2013

Summary of the 5 trends… 1. Quality Content Rules: Clients are shifting not only to higher-end writers, but to subject matter experts. In 2013, demand will increase not just for good writers, but for good writers who know their stuff, to increase … Continue reading

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The Biggest 2012 Marketing Trends

Eloqua took time to consider the trends that shook up the modern marketing world in 2012, as well as also wanting to identify those that would continue to reshape the landscape though the next year, and beyond. iNeoMarketing‘s insight: See … Continue reading

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