Monthly Archives: January 2013

The Top 11 Marketing Automation Articles Curated Today, Thursday, 1/31/13

Here are The Marketing Automation Alert’s best marketing automation-related articles curated today, Thursday, 1/31/13. Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected). If you find this valuable, please share by using the links … Continue reading

Posted in marketing automation

BtoB’s Outlook 2013: Marketers show robust optimism – BtoB Magazine

More good news about B2B marketing.  The report is available for $49, but here’s a topline excerpt from the article covering the report… Marketers plan to markedly increase spending this year and are as bullish as in 2011, according to … Continue reading

Posted in marketing automation

Five ways to elevate your game as a marketer – Econsultancy

Sometimes marketing relevancy is closer than you think. This article brings together five components that are within the marketer’s reach, and together adds stronger validation to the function.  Here’s a summary… Is marketing a science or an art? According to … Continue reading

Posted in marketing automation

Google+ Just Set Checkmate on Content Creators – Silverpop

We’ve been saying that Google+ needs to be a part of your content marketing distribution strategy, and this article supports that thesis. It’s time for Google+, and the article’s intro captures it nicely… If you’ve spent the last two years … Continue reading

Posted in marketing automation

3 Ways to Improve Your Twitter Marketing – OMI

Nice cheat sheet of sorts to help you with your use of Twitter to support your overall inbound marketing efforts.  Here’s a quick summary… 1. Interact and Engage with Your Audience: The real value in using Twitter is the opportunity … Continue reading

Posted in marketing automation

B2B Marketing: How a company’s new process increased Marketing’s contribution to revenue 1,300% | MarketingSherpa

Sherpa delivers excellent case studies, but this is one of the better ones as it relates to marketing automation.  We’re including the summary below, but you’ll want to click-through to read the whole article… Sometimes, a complete overhaul of the … Continue reading

Posted in marketing automation

Taking Marketing Automation Beyond Lead Nurturing – Demand Gen

No one covers the marketing automation marketplace better than David Raab. Here’s his take on the potential direction marketing automation vendors will (should) take moving forward. His post should make you pause and think about future marketing technology investments.  A … Continue reading

Posted in marketing automation