Monthly Archives: January 2013

The Top 11 Marketing Automation Articles Curated Today, Thursday, 1/31/13

Here are The Marketing Automation Alert’s best marketing automation-related articles curated today, Thursday, 1/31/13. Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected). If you find this valuable, please share by using the links … Continue reading

Posted in marketing automation | Leave a comment

BtoB’s Outlook 2013: Marketers show robust optimism – BtoB Magazine

More good news about B2B marketing.  The report is available for $49, but here’s a topline excerpt from the article covering the report… Marketers plan to markedly increase spending this year and are as bullish as in 2011, according to … Continue reading

Posted in marketing automation | Leave a comment

Five ways to elevate your game as a marketer – Econsultancy

Sometimes marketing relevancy is closer than you think. This article brings together five components that are within the marketer’s reach, and together adds stronger validation to the function.  Here’s a summary… Is marketing a science or an art? According to … Continue reading

Posted in marketing automation | Leave a comment

Google+ Just Set Checkmate on Content Creators – Silverpop

We’ve been saying that Google+ needs to be a part of your content marketing distribution strategy, and this article supports that thesis. It’s time for Google+, and the article’s intro captures it nicely… If you’ve spent the last two years … Continue reading

Posted in marketing automation | Leave a comment

3 Ways to Improve Your Twitter Marketing – OMI

Nice cheat sheet of sorts to help you with your use of Twitter to support your overall inbound marketing efforts.  Here’s a quick summary… 1. Interact and Engage with Your Audience: The real value in using Twitter is the opportunity … Continue reading

Posted in marketing automation | Leave a comment

B2B Marketing: How a company’s new process increased Marketing’s contribution to revenue 1,300% | MarketingSherpa

Sherpa delivers excellent case studies, but this is one of the better ones as it relates to marketing automation.  We’re including the summary below, but you’ll want to click-through to read the whole article… Sometimes, a complete overhaul of the … Continue reading

Posted in marketing automation | Leave a comment

Taking Marketing Automation Beyond Lead Nurturing – Demand Gen

No one covers the marketing automation marketplace better than David Raab. Here’s his take on the potential direction marketing automation vendors will (should) take moving forward. His post should make you pause and think about future marketing technology investments.  A … Continue reading

Posted in marketing automation | Leave a comment

Key drivers for a successful marketing automation initiative – BtoB Magazine

A great article if you’re in the throes of a marketing automation implementation.  Nick Panayi is director-global brand and digital marketing for CSC, and they finished a complete marketing automation implementation last year.  The secret to his success was not … Continue reading

Posted in marketing automation | Leave a comment

The Ultimate Social Media Event Marketing Checklist [Infographic] – Marketo

A sample social media event marketing check sheet to help you plan and execute a social strategy around your marketing events. iNeoMarketing‘s insight: See the article at blog.marketo.com.   Receive a daily summary of The Marketing Automation Alert directly to … Continue reading

Posted in marketing automation | Leave a comment

Top 10 Ways to Optimize Your Business YouTube Channel – Brafton

The 10 tips for YouTube Channel optimization outlined in this infographic will lead to more video marketing exposure, engagement and transactions. iNeoMarketing‘s insight: See the article at http://www.brafton.com.   Receive a daily summary of The Marketing Automation Alert directly to … Continue reading

Posted in marketing automation | Leave a comment

5 Courses of the Content Marketing Meal – Forbes

Interesting take on content marketing.  Not the “marketing meal” metaphor, but the recommended social media points of distribution based on where the visitor’s sales funnel location.  A synopsis… 1. Binge Content Content binging happens when a person quickly consumes snippets … Continue reading

Posted in marketing automation | Leave a comment

Marketing Artists vs. Marketing Scientists [INFOGRAPHIC]

iNeoMarketing‘s insight: See the infographic at http://www.pardot.com.   Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).   If you like this scoop, PLEASE share by using the links below.   iNeoMarketing … Continue reading

Posted in marketing automation | Leave a comment

The Top 13 Marketing Automation Articles Curated Today, Wednesday, 1/30/13

Here are The Marketing Automation Alert’s best marketing automation-related articles curated today, Wednesday, 1/30/13. Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected). If you find this valuable, please share by using the links … Continue reading

Posted in marketing automation | Leave a comment

3 Simple Ways to Create a More Effective Email

Blocking and tackling…get that right, and the subsequent complex becomes less so. Simplicity to improving your email efforts, and here’s a summary… 1. Create a clear Call to Action (CTA) What do you want your customers to DO after they’ve … Continue reading

Posted in marketing automation | Leave a comment

5 Steps to the Perfect Drip Campaign: A Case Study

An informative post that provides a nice template for approach drip campaigns.  Click through: it’s a quick read.  Here are the results… After evaluating their campaigns, KANA Software was pleased to find that their targeted lead nurturing campaigns had succeeded … Continue reading

Posted in marketing automation | Leave a comment