Misleading? You have to consider that the cost of content marketing is relatively low! 12% of budget, but what % of cranium elbow grease? At least double!:
Marketers are spending an average of 12% of their budgets on content marketing, according to results from an Ad Age survey conducted in late 2012 among close to 600 marketers. 1 in 5 respondents said they are dedicating 19% or more of their budgets to content marketing, but a similar proportion are allocating less than 2%. That’s despite recent survey results from Econsultancy and Adobe showing that content marketing is the top priority for digital marketers this year.
See the article at www.marketingcharts.com.
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See on www.marketingcharts.com