Survey: Marketers to ramp up Big Data spending (and a FREE report)

It must be Big Data Tuesday. Another angle on Big Data, this time on spending, which goes hand-in-hand with yesterday’s post.   NOTE: you can receive this FREE report from Yesmail by going here.

Marketers plan to increase their investments in data-related marketing initiatives this year, with a heavy emphasis on hiring, according to a report from Infogroup Targeting Services and Yesmail interactive.

According to the companies’ report, “Data-Rich and Insight-Poor,” 68% of marketers said they expect their data-related expenditures to increase greatly or slightly this year, and only 3% said they would cut back in this area. Also, 56% plan to hire staff to handle data collection or analysis, with the most common position (20%) being data analyst.

iNeoMarketing‘s insight:

 

  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).

 

  • If you like this scoop, PLEASE share by using the links below.

 

  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us

See on www.btobonline.com

About iNeoMarketing

Considering marketing automation but unsure of your choices? Have marketing automation, but not taking it to the next level? Let us assess your situation and provide a FREE WRITTEN Audit on what you should do, and how much you should spend. Contact us TODAY: bit.ly/QLevVV iNeoMarketing.com  info@ineomarketing.com 571-306-3603
This entry was posted in marketing automation. Bookmark the permalink.