Marketers plan to increase their investments in data-related marketing initiatives this year, with a heavy emphasis on hiring, according to a report from Infogroup Targeting Services and Yesmail interactive.
According to the companies’ report, “Data-Rich and Insight-Poor,” 68% of marketers said they expect their data-related expenditures to increase greatly or slightly this year, and only 3% said they would cut back in this area. Also, 56% plan to hire staff to handle data collection or analysis, with the most common position (20%) being data analyst.
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