Email Marketing: Automated series boosts open rate 170% and clickthrough 433%

Can’t say this is pure B2B, however, it’s a nice tale of success when applying triggered emails.  Here’s the teaser from Sherpa…

Chamberlain College of Nursing hosts hundreds of open house events at campuses across the U.S. Marketing these events was once very manual, with batch-and-blast email and no way to track prospects.

The team completely revamped the process with automated email series for event invitations and RSVP reminders, a digital sign-in at events, and a post-event survey for continually improvement. Learn how this campaign increased event RSVPs, email open rate by 170% and clickthrough by 433%.

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