The Definition of Insanity in Marketing Automation

We’ve come to understand that the ROI from marketing automation has the same type of timeline as that from SEO, i.e., you need to give it some time.  Patience is paramount, and testing is a necessity. Look: it took time for marketers to realize the ROI from SEO is a long one. We need to apply the same patient approach to marketing automation. So as a B2B marketer, please level-set the timeline.  This article captures the feeling, and the last paragraph summarizes it nicely…

In this current era, the purchase of marketing automation technology alone isn’t enough. Processes must also be adjusted to align with the new buy cycle. Certainly, it can be daunting to veer off the path of the “same old, same old.” But if you want to get more value out of your lead generation activities, and sales is asking for more qualified leads, then you must adapt your approach to marketing to prospects, too, or nothing else will change.

iNeoMarketing‘s insight:

 

  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).

 

  • If you like this scoop, PLEASE share by using the links below.

 

  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us

See on leadlife.com

About iNeoMarketing

Considering marketing automation but unsure of your choices? Have marketing automation, but not taking it to the next level? Let us assess your situation and provide a FREE WRITTEN Audit on what you should do, and how much you should spend. Contact us TODAY: bit.ly/QLevVV iNeoMarketing.com  info@ineomarketing.com 571-306-3603
This entry was posted in marketing automation. Bookmark the permalink.