Monthly Archives: February 2013

The Top 16 Marketing Automation Articles Curated Today, Thursday, 2/28/13

Here are The Marketing Automation Alert’s best marketing automation-related articles curated today, Thursday, 2/28/13. Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected). If you find this valuable, please share by using the links … Continue reading

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Engaging boards on the future of marketing – McKinsey Quarterly

At many companies, the whole organization is becoming more responsible for customer engagement. A few are extending this thinking to the boardroom. A McKinsey Quarterly Governance article. Excerpt… Three tips for improving engagement First, much as most boards now include … Continue reading

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Understanding Social Media’s Visual Revolution – Profs

Ann Handley of MarketingProfs, Nick Westergaard of Brand Driven Digital, and Mike Hayes of Ben and Jerry’s share their thoughts and tips for joining social media’s visual revolution. iNeoMarketing‘s insight: We’re not completely sold on Visual Storytelling for B2B as … Continue reading

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Landing Page Techniques that Drive Higher Conversion – Marketo

Summary… Shorter Forms Increase Conversion Rates What we do know is that the less we “charge” for access to an asset, the more likely a visitor will be willing to the information exchange. There are many studies available that demonstrate … Continue reading

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Small Businesses Are Benefiting From Google+ Presence – ClickZ

Three female entrepreneurs share their secrets to business success with Google+. Snippets… In November 2011, Google+ unveiled “Brand Pages,” enabling brands and businesses to use the social networking platform. Since Google is one of the world’s favorite Internet brands, its … Continue reading

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Customer Experience Matrix: Yesterday’s News: Marketo Plans IPO, Eloqua Eyes B2C

Key excerpts… [David Raab has] little doubt that Marketo can manage a successful IPO.  But it’s less clear it can survive long-term as an independent company.  Previous marketing automation leaders including Eloqua, Unica, and Aprimo all ended up as part … Continue reading

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Lead Nurturing and Marketing Automation: 15 Key Questions Answered (Questions 13-15) – Profs

Summary… Question 13: What are the keys to successful nurture campaigns? Here’s a quick list of five: 1. A clear, powerful, and unique core value proposition (CVP). 2. Evidential support for your value proposition. 3. A valuable offer to initiate … Continue reading

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