Measuring the ROI of Marketing Automation – Silverpop

Marketers everywhere are realizing how necessary marketing automation technologies are for their marketing efforts.

Key summary:

Regardless of where you are in the implementation cycle of marketing automation, it’s important to remember that amazing results will be gradual. According to a Focus Research Study, 75 percent of companies using marketing automation will see ROI within the first year of implementation, with 44 percent seeing results within the first six months. Being patient and realistic about your business needs will lead to the best results for your company.

iNeoMarketing‘s insight:

The article offers a starting point for measuring MA ROI.  Simple, easy: the way we like it.

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