Measuring the ROI of Marketing Automation – Silverpop

Marketers everywhere are realizing how necessary marketing automation technologies are for their marketing efforts.

Key summary:

Regardless of where you are in the implementation cycle of marketing automation, it’s important to remember that amazing results will be gradual. According to a Focus Research Study, 75 percent of companies using marketing automation will see ROI within the first year of implementation, with 44 percent seeing results within the first six months. Being patient and realistic about your business needs will lead to the best results for your company.

iNeoMarketing‘s insight:

The article offers a starting point for measuring MA ROI.  Simple, easy: the way we like it.

  • See the article at
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us

See on

This entry was posted in marketing automation. Bookmark the permalink.