As a B2B marketer do you know your marketing maths? Can you recite your buyer stage conversion ratios to your boss the next time you meet?
Two FREE valuable tools are available:
1) Download this simple tool that will help you calculate your marketing maths. Its only a starting point and ignores one crucial element – the time it takes for your buyers to move down the funnel – but it will help you understand some of your core conversion ratios.
2) Marketers must install a test-analyse-improve-retest process (perhaps even culture) in the marketing function. Data is only useful when it is acted upon. This eBook discusses in greater detail how you might install a testing regime. However, being agile in your marketing allows organisations to try a tactic, measure its success, adjust if its not working optimally, try and measure once more, adjust and so on.
We scooped this because of the free offers from G2M. Simple, easy, FREE tools: just the way we like it.
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See on www.g2msolutions.com.au