Survey: Marketers face mobile ROI, staffing challenges – BtoB Magazine


Forty-two percent of survey respondents indicated that measurement/ROI was their biggest mobile marketing challenge, followed by reaching the correct audience (34%) and data security (34%).

Marketers also face staffing challenges when it comes to mobile, with 68% indicating they have to prove mobile marketing’s positive ROI before they can hire more mobile marketing staff, the survey found.

iNeoMarketing‘s insight:

We think you could replace the word “mobile” with “marketing automation” or any other technology-driven marketing initiative. Goes back to the new vision of the Marketing Group: what are the areas of focus, what are the internal capabilities, what are the KPIs.

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See on www.btobonline.com

About iNeoMarketing

Considering marketing automation but unsure of your choices? Have marketing automation, but not taking it to the next level? Let us assess your situation and provide a FREE WRITTEN Audit on what you should do, and how much you should spend. Contact us TODAY: bit.ly/QLevVV iNeoMarketing.com  info@ineomarketing.com 571-306-3603
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