Forty-two percent of survey respondents indicated that measurement/ROI was their biggest mobile marketing challenge, followed by reaching the correct audience (34%) and data security (34%).
Marketers also face staffing challenges when it comes to mobile, with 68% indicating they have to prove mobile marketing’s positive ROI before they can hire more mobile marketing staff, the survey found.
iNeoMarketing‘s insight:
We think you could replace the word “mobile” with “marketing automation” or any other technology-driven marketing initiative. Goes back to the new vision of the Marketing Group: what are the areas of focus, what are the internal capabilities, what are the KPIs.
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See on www.btobonline.com
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