Monthly Archives: March 2013

The Top 10 Marketing Automation Articles Curated Today, Friday, 3/29/13

Here are The Marketing Automation Alert’s best marketing automation-related articles curated today, Friday, 3/29/13. Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected). If you find this valuable, please share by using the links … Continue reading

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A Modeled Approach to Marketing’s Contribution | SiriusDecisions Blog

As we provide benchmark studies for SiriusDecisions clients, we often see organizations struggle to measure marketing’s contribution to, and influence on, sales pipeline. Summarized and condensed… As a first step toward capturing these key performance indicators, we walk clients through … Continue reading

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4 Improvements To Google Analytics Real-Time Reports – Google Analytics Blog

Introduction… Real-time reports provide useful insights for businesses that help them understand how their systems are reacting, instantly, such as when you send out an email campaign or engage in marketing that has a temporal nature. It provides alerting / intelligence, … Continue reading

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Always Connected – How Smartphones and Social Keep Us Engaged – IDC and Facebook

iNeoMarketing‘s insight: And here’s the study that is referenced in the adjacent Marketing Land scoop. See the article at fb-public.box.com Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected). If you … Continue reading

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Email Is Top Activity On Smartphones, Ahead Of Web Browsing & Facebook – Marketing Land

Email is the most common activity that U.S. adults do on their smartphones, with Web browsing and using Facebook a close second and third, respectively. Excerpted… That’s according to “Always Connected,” a new study from IDC that was done earlier … Continue reading

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How to optimize your lead generation forms: three case studies – Econsultancy

Lead generation marketers are remarkably lucky. If your peers in ecommerce run a series of utterly brilliant A/B or multivariate tests for conversion optimization (CRO), the most they can expect is a 20-something sales lift. But, lead generation marketers can … Continue reading

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4 Secrets To Maximize Google Plus For Business – Timothy Carter

Excerpted and condensed… A lot of naysayers complain that Google Plus doesn’t have what it takes to help businesses succeed. Those critics obviously haven’t taken a deeper look at what the site offers. When you know these following four secrets, … Continue reading

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