Monthly Archives: April 2013

The Top 13 Marketing Technology Articles Curated Today, Tuesday, 4/30/13 from The Marketing Automation Alert

Great FREE report from Neil Patel is the highlight today. More than a few posts relating to improving your email marketing and landing pages. In addition, there’s a summary of the recent Content Marketing Summit in NYC, and a summary … Continue reading

Posted in marketing automation

The Top 13 Marketing Technology Articles Curated Today, Tuesday, 4/30/13 from The Marketing Automation Alert

The Top 13 Marketing Technology Articles Curated Today, Tuesday, 4/30/13 from The Marketing Automation Alert Great FREE report from Neil Patel is the highlight today. More than a few posts relating to improving your email marketing and landing pages. In … Continue reading

Posted in marketing automation

FREE: The Advanced Guide to Content Marketing – QuickSprout

You already know that content marketing is the new SEO, but how do you do it? There are a lot of guides on the Internet that talk about it, but no one break Here’s what is covered in this 40,000 … Continue reading

Posted in marketing automation

A 7-Step Landing Page Template to Convert Prospects into Leads – Search Engine Watch

If you’re using PPC to generate leads, then an effective landing page is critical to converting visitors. Use this template that you can adapt to most markets in which your prospects are just becoming aware of a problem and potential … Continue reading

Posted in marketing automation

Landing Page Optimization: Simple color change increases conversion 10% | MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas

When it comes to how color design is affecting a site’s performance, simple changes can produce a significant lift. Excerpt… Background: A large sports entertainment provider seeking to increase conversion on its main landing page Goal: To increase premium account … Continue reading

Posted in marketing automation

9 Best practice tips for marketing emails – Fourth Source

Condensed… We at SendGrid have created some key guidelines for marketers to follow to avoid the spam folder and ensure that emails and newsletters get delivered to enthusiastic subscribers. 1. Send a welcome message 2. Keep a clean list, avoid spam traps … Continue reading

Posted in marketing automation

B2B Lead Blog » Referral Marketing: 8 tips for building a powerful referral channel

Digest… All agreed the most powerful referral programs aren’t campaigns or tactics, but rather executed as long-term strategies that build new marketing channels. Here’s some of their advice on how to make this happen: 1. Identify your audience 2. Know … Continue reading

Posted in marketing automation