Daily Archives: April 18, 2013

Here are The Marketing Automation Alert’s best marketing automation-related articles curated today, Thursday, 4/18/13. Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected). If you find this valuable, please share by using the links … Continue reading →

Key excerpt… Understanding these online marketing tools can give you a real edge. Since most firms (the Average Growth group) do not realize the power of some of the techniques such as SEO, blogging and website analytics, you may want … Continue reading →

There are two kinds of mobile devices being increasingly used by your buyers; smartphones and tablets. But are your websites optimised for mobile? Summary… Here are the basic requirements you need: 1. Make it quick 2. Have simple and clean … Continue reading →

In this MarketingExperiments blog post, hear about how a below the fold call-to-action lead to a 220% increase in leads for SIerra Tuscon. Hypothesis: If we increase the value proposition throughout the copy on the homepage and decrease friction with … Continue reading →

Discover how social marketing tools like Commun.it, BlogDash and Traackr can help you identify, connect with and engage industry influencers. Summary… These social tools enable us to automate much of the research, to weed through a mass of data and … Continue reading →

Key excerpt… The best-performing emails include subject lines personalized with the recipient’s name and an added value point, such as location. How are marketers able to personalize their communication? It all comes down to segmentation, keeping things simple, and focused … Continue reading →

Take a look are some helpful hints to ensure that your emails are making it into the inbox where they belong, and being accepted as a trusted email by the recipient. Excerpt… You don’t want the end up caught in … Continue reading →

Excerpt… Twitter took a large leap forward with their advertising platform Wednesday morning by introducing a new advanced interface that allows for keyword targeting. Twitter sent out a mass email to existing Twitter Ads users stating: “You can reach users … Continue reading →

Last week’s B2B marketing article offered five tactics on retargeting as a marketing strategy. This week, we’re “retargeting” you with five more tactics from our group of experts. Read on to learn what three of our sources said about retargeting … Continue reading →

Marketing Automation is an outcropping of the CRM industry that was all the rage in the early 2000s. Digest… I see marketing automation as any system that properly automates and expedites tasks commonly performed by salespeople and marketers. It’s simply … Continue reading →

Excerpt… Using Curata, marketers can supplement their original content with relevant curated third-party content. They can then integrate that content into the email marketing, blogging and social media strategies. For marketers who are interested in serving that content through their … Continue reading →

iNeoMarketing‘s insight: A nice, simple and straightforward backgrounder on buyer personas. Search The Marketing Automation Alert for more information on creating buyer personas using the “personas” tag. See the article at http://www.marketingpower.com/ResourceLibrary/Documents/newsletters/b2b/2013/4/B-to-B-personas-April.pdf Receive a daily summary of The Marketing Automation … Continue reading →

LinkedIn Company Page: Learn how to have an active presence and increase engagement with your LinkedIn followers. Summarized… Here are five simple ways to boost engagement with your LinkedIn followers. #1: Leverage LinkedIn Groups to Find Engaging Content for Company … Continue reading →

Learn how to overcome the hurdles that stand in the way of executing effective automated marketing. iNeoMarketing‘s insight: Nice overview on how to use MA, as well as the role of content marketing. See the article at http://www.slideshare.net Receive a … Continue reading →

Social media, an invaluable tool for branding, networking, and consumer consumer engagement, can also be a staple for your B2B sales arm. iNeoMarketing‘s insight: See the article at contently.com Receive a daily summary of The Marketing Automation Alert directly to … Continue reading →