Monthly Archives: May 2013

The Top 10 Marketing Technology Article Summaries Curated Today, Friday, 5/31/13 from The Marketing Automation Alert

Our intention was to brief you on Blaze, the BMA conference taking place in Chicago. However, since today is the last day, we’re going to hold off until the conference is complete. In the interim, we leave you with some … Continue reading

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Outbound Marketing for Modern B2B Marketers – B2B Digital Marketing

Even if your primary focus is inbound marketing, you will benefit from these 6 ways outbound marketing augments your modern B2B marketing efforts. Condensed… Here are six ways outbound marketing can support and scale your inbound marketing efforts and some … Continue reading

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Content Curation for Lead Nurturing – Marketo

Why marketers can and should use content curation as an effective, easy way to nurture leads. Excerpt… Often, the best nurturing is going to be about interesting, relevant content that other people wrote.   This is called Content Curation. There … Continue reading

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Which Social Channels are Effective For B2B Advertising? – Leadformix

Social media advertising is one way to engage with prospects. LeadFormix help select the social channels advertisers should consider in their advertising mix. Condensed… Here is our pick of the social channels B2B advertisers should consider in their advertising mix: … Continue reading

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Creating an Ad Optimization Roadmap – Search Engine Watch

Key excerpt… While the ultimate framework that you use may be different from this based on your industry, seasonality, account volume, or sales cycle, the bottom line is that the process should be a systematic one that is followed as … Continue reading

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10 Ways to Improve Your Email Marketing – ClickZ

Plan your segmentation strategy, track your reports, integrate social media, and other ways you can improve your email marketing campaigns. Digest… Take a look at these 10 things to try and improve your engagement. Take a hard look at your … Continue reading

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When Marketing Automation Can’t Help – Pardot

Key excerpt… Here are four common ways automation users often fail with outdated process: Unqualified Database: If marketers have been buying lists or failing to qualify leads, the quality of their database is so low that they have handicapped themselves … Continue reading

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