Monthly Archives: May 2013

The Top 10 Marketing Technology Article Summaries Curated Today, Friday, 5/31/13 from The Marketing Automation Alert

Our intention was to brief you on Blaze, the BMA conference taking place in Chicago. However, since today is the last day, we’re going to hold off until the conference is complete. In the interim, we leave you with some … Continue reading

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Outbound Marketing for Modern B2B Marketers – B2B Digital Marketing

Even if your primary focus is inbound marketing, you will benefit from these 6 ways outbound marketing augments your modern B2B marketing efforts. Condensed… Here are six ways outbound marketing can support and scale your inbound marketing efforts and some … Continue reading

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Content Curation for Lead Nurturing – Marketo

Why marketers can and should use content curation as an effective, easy way to nurture leads. Excerpt… Often, the best nurturing is going to be about interesting, relevant content that other people wrote.   This is called Content Curation. There … Continue reading

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Which Social Channels are Effective For B2B Advertising? – Leadformix

Social media advertising is one way to engage with prospects. LeadFormix help select the social channels advertisers should consider in their advertising mix. Condensed… Here is our pick of the social channels B2B advertisers should consider in their advertising mix: … Continue reading

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Creating an Ad Optimization Roadmap – Search Engine Watch

Key excerpt… While the ultimate framework that you use may be different from this based on your industry, seasonality, account volume, or sales cycle, the bottom line is that the process should be a systematic one that is followed as … Continue reading

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10 Ways to Improve Your Email Marketing – ClickZ

Plan your segmentation strategy, track your reports, integrate social media, and other ways you can improve your email marketing campaigns. Digest… Take a look at these 10 things to try and improve your engagement. Take a hard look at your … Continue reading

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When Marketing Automation Can’t Help – Pardot

Key excerpt… Here are four common ways automation users often fail with outdated process: Unqualified Database: If marketers have been buying lists or failing to qualify leads, the quality of their database is so low that they have handicapped themselves … Continue reading

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BMA’s Blaze: Quick Note…

We know that the BMA Global Conference Blaze is going on right now, and we’ve seen more than a few summaries thus far. We’re collecting information on conference and will be scooping the best of the best by early next … Continue reading

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Salesforce.com Offers Replacement To Corporate Intranet And Moves Farther From CRM Roots | TechCrunch

Digest… Salesforce.com is not solely a CRM company anymore. It’s a CRM company that has its sights on owning the enterprise SaaS stack, well beyond its core sales roots. The latest example comes with Salesforce Company Community (SCC), its social … Continue reading

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What is the Value of a Google Hangout for Marketers? – Marketo

The most compelling feature of Google+ is the Hangout. Read on to find out what the value is for using Google+ Hangouts as part of your marketing mix. Key excerpt… The value of these Hangouts can be proven by using … Continue reading

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5 Essential Functions for Every B2B Website – Biznology

Condensed… The elements every B2B website needs are: Thought leadership.  To establish your company as a knowledgeable authority in your field is “job one” for a B2B website.  Help your customers buy.  You want your customers and prospects to be … Continue reading

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Responsive Design in 60 Seconds [VIDEOGRAPHIC] – PRWeb

Content marketing and digital flipbook platform, Uberflip, has released a videographic that highlights and benefits of responsive design for marketers. iNeoMarketing‘s insight: See the article at http://www.prweb.com Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe … Continue reading

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The Top 10 Marketing Technology Article Summaries Curated Today, Thursday, 5/30/13 from The Marketing Automation Alert

The big focus today is Mary Meeker’s “Internet Trends 2013” so if you haven’t already reviewed it, see below. If you only have time to read one item today, this would be it. We’ve also scooped an interesting article on … Continue reading

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KPCB Internet Trends 2013 – Mary Meeker

The latest edition of the annual Internet Trends report finds continued robust online growth. There are now 2.4 billion Internet users around the world, and the iNeoMarketing‘s insight: MUST REVIEW! See the article at http://techcrunch.com/2013/05/29/mary-meeker-2013-internet-trends Receive a daily summary of … Continue reading

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Case Study as a B2B Content Marketing Tactic – Pros, Cons & Best Practices of Case Studies – TopRank

Within the realm of B2B marketing, it’s stories, not features and benefits that allow brands to create relevant and engaging connections with prospective customers. Key excerpt… Here are some key elements of a persuasive case study: Headline: Who, What, & … Continue reading

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