Monthly Archives: June 2013

The whole team is taking Wednesday through Friday off for a well-deserved break, so we will not be publishing The Marketing Automation Alert for the rest of the week. We’ll catch up with you on Monday. Thanks!!!!!!!!

Today is the polar opposite of yesterday: heavy and insightful reading. It leads off with what we think is the best summary of the role content marketing plays in the B2B marketing and sales process (from Aberdeen). We’ve also included … Continue reading →

A talk given at the Future Of Digital Marketing conference in London June 2013 Important excerpt… One of the reasons that 70,20,10 is so broadly applicable as a model is because new things rarely kill old things, we need to embed … Continue reading →

So what goes into a best-of-class lead generation engine? Learn the 30 greatest lead generation tips, tricks, and ideas – Download the free ebook now. Excerpt… There can be a lot of moving parts in any lead generation campaign and … Continue reading →

Key excerpt (with our bold)… This means that the part of the mission that used to belong almost exclusively to sales is now shared between marketing and sales, with more and more of the responsibility shifted to marketing. That mission … Continue reading →

Combine prospects’ behavioral and social scores for accurate sales predictions. Excerpt… But wait, there’s a caveat. The data is unstructured.   This is where a new breed of big data analytic tools comes into play. Advanced technologies use natural language … Continue reading →

In today’s social orientated marketing landscape most business have taken the leap of faith into social marketing. If you are one of these business you know how time consuming and resource intensive social marketing can be. Condensed… 1. Use smart … Continue reading →