Monthly Archives: June 2013

No Scoop for You! Gone Fishin’ for a Few Days

The whole team is taking Wednesday through Friday off for a well-deserved break, so we will not be publishing The Marketing Automation Alert for the rest of the week. We’ll catch up with you on Monday. Thanks!!!!!!!!

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The Top 10 Marketing Technology Articles Curated Today, Tuesday, 6/18/13, from The Marketing Automation Alert

Today is the polar opposite of yesterday: heavy and insightful reading. It leads off with what we think is the best summary of the role content marketing plays in the B2B marketing and sales process (from Aberdeen). We’ve also included … Continue reading

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Future Of Digital Marketing – Futurelab

A talk given at the Future Of Digital Marketing conference in London June 2013 Important excerpt… One of the reasons that 70,20,10 is so broadly applicable as a model is because new things rarely kill old things, we need to embed … Continue reading

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The Smart Guide To Lead Generation [FREE Ebook] – Hubspot via Unbounce

So what goes into a best-of-class lead generation engine? Learn the 30 greatest lead generation tips, tricks, and ideas – Download the free ebook now. Excerpt… There can be a lot of moving parts in any lead generation campaign and … Continue reading

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Content Marketing is the Alchemy of Intent | Research with Results: a blog from the Aberdeen Group

Key excerpt (with our bold)… This means that the part of the mission that used to belong almost exclusively to sales is now shared between marketing and sales, with more and more of the responsibility shifted to marketing. That mission … Continue reading

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Transforming Lead Scoring with Big Data – CRM Magazine

Combine prospects’ behavioral and social scores for accurate sales predictions. Excerpt… But wait, there’s a caveat. The data is unstructured.   This is where a new breed of big data analytic tools comes into play. Advanced technologies use natural language … Continue reading

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Four ways to automate your social marketing – Econsultancy

In today’s social orientated marketing landscape most business have taken the leap of faith into social marketing. If you are one of these business you know how time consuming and resource intensive social marketing can be. Condensed… 1. Use smart … Continue reading

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Marketing Automation technologies Web Usage Statistics – BuiltWith.com

Usage Statistics for Marketing Automation technologies iNeoMarketing‘s insight: Loose definition of MA, but fascinating nevertheless. An indicator of market share? Click through for the very revealing table. See the article at trends.builtwith.com Receive a daily summary of The Marketing Automation … Continue reading

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[INFOGRAPHIC] Days and Times With Highest Online Ad Click-Through Rates – Profs

iNeoMarketing‘s insight: 1) Source is Infolink, so it’s display advertising CTRs 2) Majority of sample sites are B2C See the article at http://www.marketingprofs.com Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is … Continue reading

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[Infographic] Social Calls-to-Action Work | Dan Zarrella

For more social media data like this, check out my latest book The Science of Marketing now! Traditional marketers and sales people have known for years iNeoMarketing‘s insight: See the article at danzarrella.com Receive a daily summary of The Marketing … Continue reading

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The Ridiculously Exhaustive Social Media Dimensions Blueprint [INFOGRAPHIC] – TentSocial

Social Media Design Infographic: All the dimensions, for all of the social media platforms, all in one place. iNeoMarketing‘s insight: Updated on May 15, 2013. See the article at tentsocial.com Receive a daily summary of The Marketing Automation Alert directly … Continue reading

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[INFOGRAPHIC] The State of Digital Marketing for SMBs | Vocus

The 2013 Inc. Digital Marketing Survey results, by Vocus and Inc. Magazine. iNeoMarketing‘s insight: See the article at visual.ly Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected). If you like … Continue reading

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The Top 10 Marketing Technology Articles Curated Today, Monday, 6/17/13, from The Marketing Automation Alert

A fairly light day today: interesting but nothing earth shattering. There’s an interesting observation of the value of personalization (is the shine fading?), a sensible take on structuring the content marketing process, and a great article that covers how you … Continue reading

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Marketers Undervalue Email, Overvalue Personalization – Profs

Email Marketing – Gaps exist in digital marketers’ perceptions of how consumers want to engage with brands, what influences their purchase decisions, and how they view privacy, according to a recent report … Pertinent excerpt… Customization Over Personalization Consumers surveyed said … Continue reading

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A Strategic Map of Content Marketing Technologies – CMI

Condensed… The Create, Edit, and Manage stage included all of the modern web content management systems (WCMS) and blogging solutions, along with file-sharing technologies such as Dropbox, Box, etc. The Aggregate, Curate, and Optimize stage included classic content optimization, testing, … Continue reading

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