Monthly Archives: July 2013

The Top 14 Marketing Technology Articles Curated Today, Wednesday, 7/31/13 from #TheMarketingAutomationAlert

So how do you segment your market segments into buckets of individuals with whom you need to engage? Are personas important? With marketing automation, they give you a tremendous advantage, and without MA, not so much. Here’s why. Suppose you … Continue reading

Posted in marketing automation | Leave a comment

Lead Scoring Benchmarks for Modern Marketers – Eloqua | #TheMarketingAutomationAlert

Given that Marketing Sherpa estimates that 79% of marketers have not yet established lead scoring, we thought it would be interesting to see how Eloqua’s modern marketers stack up against the rest of their peers. So why does it matter? Eloqua … Continue reading

Posted in marketing automation | Leave a comment

The History of SEO, and a Glimpse Into Its Future [SlideShare] – HubSpot | #TheMarketingAutomationAlert

To help us make sense of the SEO world today, we decided to go back in time. In the SlideShare below, we chart some of the biggest events in the history of SEO over the past two decades — all … Continue reading

Posted in marketing automation | Leave a comment

How Well Do You Really Know Automation? #quiz – Pardot | #TheMarketingAutomationAlert

By now, you’re probably familiar with the term “marketing automation.”With the recent surge in interest around the topic, the online marketing world is suddenly abuzz with talk of lead nurturing, sales insight, dynamic… Excerpt… We’ve put together a short quiz … Continue reading

Posted in marketing automation | Leave a comment

Integration of Social Apps and Curated Content Into Websites Said to Boost User Engagement – MarketingCharts | #TheMarketingAutomationAlert

Businesses that integrate mature real-time social applications (such as sharing widgets, real-time comments, live blogs and live chat applications) into their websites claim a variety of benefits, according to a study from Livefyre. Among the 73% of respondents who reported … Continue reading

Posted in marketing automation | Leave a comment

B2B Marketers Report Increasing Pricing Pressures, Inadequate CRM Systems – MarketingCharts | #TheMarketingAutomationAlert

89% of B2B marketers and salespeople say that the amount of price pressure they’re feeling from customers and buyers has increased over the past 3 years, making it more difficult to close high-margin sales, according to results from a Corporate … Continue reading

Posted in marketing automation | Leave a comment

The Anatomy of an effective email campaign | e-shot.net | #TheMarketingAutomationAlert

e-shot tips: The Anatomy of an effective email campaign. iNeoMarketing‘s insight: See the article at visual.ly Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected). If you like this scoop, PLEASE … Continue reading

Posted in marketing automation | Leave a comment

History of Dreamforce | Salesforce.com | #TheMarketingAutomationAlert

Salesforce.com enlisted JESS3 to create an infographic that celebrates the 10th annual Dreamforce conference, now the world’s largest vendor technol iNeoMarketing‘s insight: Many of you are preparing for the greatest show on trade show carpet, so here’s a bit of … Continue reading

Posted in marketing automation | Leave a comment

[INFOGRAPHIC] 10 Rules About Infographics | Avalanche Infographics | #TheMarketingAutomationAlert

Information + Story + Design = Infographics. This is how the equation may be written to prove the success and legitimacy of this steeply upward slopin iNeoMarketing‘s insight: See the article at visual.ly Receive a daily summary of The Marketing … Continue reading

Posted in marketing automation | Leave a comment

Most marketing automation is really experience design – Chief Marketing Technologist | #TheMarketingAutomationAlert

If you were going to pick a representative image of marketing automation, it would surely be one of these flow-like diagrams: If a customer visits this page, then send this email — if they’re a qualified lead — else wait … Continue reading

Posted in marketing automation | Leave a comment

3 SEO Methods to Repurpose Great Content – Search Engine Watch | #TheMarketingAutomationAlert

By reposting off-site publications on your website using either of those three methods, you are able to repurpose awesome articles and put your content in front of more readers without worrying about a duplicate content penalty from Google. Condensed… Want … Continue reading

Posted in marketing automation | Leave a comment

Messaging Mistakes – Gartner | #TheMarketingAutomationAlert

Key excerpt… Here are the keys to success: Start with outcomes (for buyers) and draw them in with a compelling opening Follow with why these outcomes matter (now more than ever to establish urgency) Provide the right level of proof … Continue reading

Posted in marketing automation | Leave a comment

When to Add or Remove a Persona in Your Marketing Strategy – HubSpot | #TheMarketingAutomationAlert

Learn when it’s the right time to add a new buyer persona to your marketing mix — or when it’s time to retire one of your old standards. Digest… So, with that, here are some guidelines you can follow on … Continue reading

Posted in marketing automation | Leave a comment

SlideShare Introduces Support for Infographics, a Big Win for Marketers – HubSpot | #TheMarketingAutomationAlert

Get the low-down on SlideShare’s newest feature and a few takeaways to improve your marketing. Excerpt… This morning, SlideShare announced an exciting new feature: users can now include fully optimized infographics on their SlideShare accounts. Before, users could technically upload infographics as … Continue reading

Posted in marketing automation | Leave a comment

How to Fail at Landing Page Testing – ClickZ | #TheMarketingAutomationAlert

If your data rate is too low, your website experiences seasonal spikes in traffic, or your website has major issues, you may be doomed to failure. Excerpt focused on websites with major issues… The overall goals of web usability are: … Continue reading

Posted in marketing automation | Leave a comment