Monthly Archives: July 2013

The Top 14 Marketing Technology Articles Curated Today, Wednesday, 7/31/13 from #TheMarketingAutomationAlert

So how do you segment your market segments into buckets of individuals with whom you need to engage? Are personas important? With marketing automation, they give you a tremendous advantage, and without MA, not so much. Here’s why. Suppose you … Continue reading

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Lead Scoring Benchmarks for Modern Marketers – Eloqua | #TheMarketingAutomationAlert

Given that Marketing Sherpa estimates that 79% of marketers have not yet established lead scoring, we thought it would be interesting to see how Eloqua’s modern marketers stack up against the rest of their peers. So why does it matter? Eloqua … Continue reading

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The History of SEO, and a Glimpse Into Its Future [SlideShare] – HubSpot | #TheMarketingAutomationAlert

To help us make sense of the SEO world today, we decided to go back in time. In the SlideShare below, we chart some of the biggest events in the history of SEO over the past two decades — all … Continue reading

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How Well Do You Really Know Automation? #quiz – Pardot | #TheMarketingAutomationAlert

By now, you’re probably familiar with the term “marketing automation.”With the recent surge in interest around the topic, the online marketing world is suddenly abuzz with talk of lead nurturing, sales insight, dynamic… Excerpt… We’ve put together a short quiz … Continue reading

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Integration of Social Apps and Curated Content Into Websites Said to Boost User Engagement – MarketingCharts | #TheMarketingAutomationAlert

Businesses that integrate mature real-time social applications (such as sharing widgets, real-time comments, live blogs and live chat applications) into their websites claim a variety of benefits, according to a study from Livefyre. Among the 73% of respondents who reported … Continue reading

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B2B Marketers Report Increasing Pricing Pressures, Inadequate CRM Systems – MarketingCharts | #TheMarketingAutomationAlert

89% of B2B marketers and salespeople say that the amount of price pressure they’re feeling from customers and buyers has increased over the past 3 years, making it more difficult to close high-margin sales, according to results from a Corporate … Continue reading

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The Anatomy of an effective email campaign | e-shot.net | #TheMarketingAutomationAlert

e-shot tips: The Anatomy of an effective email campaign. iNeoMarketing‘s insight: See the article at visual.ly Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected). If you like this scoop, PLEASE … Continue reading

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