Acquity Group Study Finds B2B Suppliers Unprepared for Gen Y Procurement Preferences | Acquity Group


The study revealed Gen Y buyers are more likely to shop online than their older counterparts, with a consistent trend of online purchase increasing in younger generations:


    90 percent of buyers age 18-35 make company purchases online

    68 percent of buyers age 36-45 make company purchases online

    45 percent of buyers age 46-60 make company purchases online

    29 percent of buyers age 60+ make company purchases online

iNeoMarketing‘s insight:

Not often when you see pertinent B2B demographic data. Fascinating information that makes you pause.

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