The study revealed Gen Y buyers are more likely to shop online than their older counterparts, with a consistent trend of online purchase increasing in younger generations:
90 percent of buyers age 18-35 make company purchases online
68 percent of buyers age 36-45 make company purchases online
45 percent of buyers age 46-60 make company purchases online
29 percent of buyers age 60+ make company purchases online
Not often when you see pertinent B2B demographic data. Fascinating information that makes you pause.
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See on www.acquitygroup.com