Search Engine Marketing – A website with the first position in Google results receives 33% of the traffic for a keyword or phrase, compared with 18% for the second position, according to a recent …
The drop in cumulative traffic moving from one page to another is even more significant. Sites listed on the first Google search results page generate 91.5% of all traffic from an average search. When moving from page one to two, the traffic drops 95%—and 78% and 58% for the next two pages, respectively.
If this doesn’t tell the full story, I don’t know what else would. Any doubts as to SERP position are hereby doused.
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See on www.marketingprofs.com