More than half of businesses rely exclusively on Google Analytics (GA) for their web analytics while just 11% don’t use the tool at all, according to data included in the new Econsultancy/Lynchpin Online Measurement and Strategy Report 2013.
The most commonly cited reason was that businesses are happy with a different web analytics vendor (38%) while a further 35% stated that it’s not sophisticated enough for their requirements.
GA is a very sophisticated tool, as you are well aware. The real question is: how do you mesh GA with your MA analytics?
And do you have marketing technologists on staff?
- See the article at econsultancy.com
- Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
- If you like this scoop, PLEASE share by using the links below.
- iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us!
See on econsultancy.com