56% of businesses rely exclusively on Google for web analytics: report

More than half of businesses rely exclusively on Google Analytics (GA) for their web analytics while just 11% don’t use the tool at all, according to data included in the new Econsultancy/Lynchpin Online Measurement and Strategy Report 2013.

Another excerpt…

The most commonly cited reason was that businesses are happy with a different web analytics vendor (38%) while a further 35% stated that it’s not sophisticated enough for their requirements.

iNeoMarketing‘s insight:

GA is a very sophisticated tool, as you are well aware. The real question is: how do you mesh GA with your MA analytics?

And do you have marketing technologists on staff?

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See on econsultancy.com

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