Five ways marketing directors can use Big Data

According to The Aberdeen Group, 2012 was when we really started living in the ‘Big Data’ world. It was one of the hottest technology terms bandied around last year.


Tip one: make your digital marketing team a data driven one 

Tip two: be clear about what you want your Big Data to enable you to do

Tip three: don’t just look back, look ahead

Tip four: integrate your data storage to gain holistic insights from structured and unstructured data

Tip five: remember that old-style marketing fundamentals remain the same, they are just delivered in a new way

iNeoMarketing‘s insight:

Tip six: search our filter above for “data” and find articles that go beyond the mundane.

  • See the article at
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us

See on

About these ads

About iNeoMarketing

Considering marketing automation but unsure of your choices? Have marketing automation, but not taking it to the next level? Let us assess your situation and provide a FREE WRITTEN Audit on what you should do, and how much you should spend. Contact us TODAY: 571-306-3603
This entry was posted in marketing automation. Bookmark the permalink.