According to The Aberdeen Group, 2012 was when we really started living in the ‘Big Data’ world. It was one of the hottest technology terms bandied around last year.
Tip one: make your digital marketing team a data driven one
Tip two: be clear about what you want your Big Data to enable you to do
Tip three: don’t just look back, look ahead
Tip four: integrate your data storage to gain holistic insights from structured and unstructured data
Tip five: remember that old-style marketing fundamentals remain the same, they are just delivered in a new way
Tip six: search our filter above for “data” and find articles that go beyond the mundane.
- See the article at econsultancy.com
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See on econsultancy.com