Brush up on these 9 psychology principles to help improve the effectiveness of your marketing.
1) Reciprocity: Give away something — for free — to help build community or customer loyalty.
2) Commitments: Though you should never stop trying to delight your customers (per principle #1), it’s important to keep in mind that the longer the commitment they make to you, the harder it could be for them to churn.
3) Authority: Amp up your authority in your content by prominently featuring authors’ information alongside their blog posts, ebooks, whitepapers, or videos.
4) Social Proof: One easy way to make the most of social proof is on your blog — if you’re not already, use social sharing and follow buttons that display the number of followers your accounts have or the number of shares a piece of content has.
5) Liking: You just want people to feel positively affiliated with your brand. So however you make that happen, it’s worth a try.
7) Recency Illusion: This is important to keep in mind when you’re designing marketing campaigns — you should be aiming to develop robust, integrated campaigns, not just a one-and-done piece of content.
8) Verbatim Effect: you should try to pack as much relevant and descriptive information into your headline as you can.
9) Clustering: Do the legwork for your audience: group similar topics in your writing together — either under numbered bullet points or with different header sizes.
When reading this, you can see how many of these principles are basics to any direct marketing effort.
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See on blog.hubspot.com