Paid search now accounts for around a quarter (24%) of the average business’ total marketing budget, according to a new report from Econsultancy and NetBooster.
Paid search is apportioned the largest average budget by companies (24%), followed by SEO (18%). Social media and display had equal average share of budget (both 11%).
This figure could potentially increase further by 2014, as more than half of respondents (55%) said they expect their PPC budgets to increase over the next 12 months.
In comparison SEO and social spending were both predicted to increase by 51% of respondents, while 42% said they expect to spend more on display advertising.
UK companies, but comparable nevertheless.
- See the article at econsultancy.com
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See on econsultancy.com