Five Tips for Solving the Content Conundrum | SiriusDecisions Blog | #TheMarketingAutomationAlert

Here are five tips for marketing leaders trying to rebalance their content generation efforts to ensure that key sales and marketing initiatives are fueled with the right kind of content:

  • Product marketing must redefine its role as content creator.
  • Marketing planning functions must build campaigns as content blueprints.
  • Communications groups must be transparent in their approach to creating and delivering content.
  • Sales needs a seat at the content planning table.
  • Set realistic expectations for global vs. local content.

iNeoMarketing‘s insight:

Missing: incorporating a marketing technologist into the planning process!

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