How NOT to be Agile for B2B Marketers – G2M Solutions | #TheMarketingAutomationAlert

Do you have what it takes to fail at agile marketing? Here are 3 proven ways to make sure your B2B marketing is as sluggish as possible.

Key excerpt…

The principles of agile marketing…

  • Make your highest priority to satisfy your customer through early and continuous delivery of marketing that solves problems and creates value.
  • Welcome and plan for change. Your ability to quickly respond to change is a source of competitive advantage.
  • Deliver marketing programs often, from every couple of weeks to every two months, with a preference to the shorter timescale.
  • Ensure close alignment with the business, sales and development.
  • Give motivated individuals the environment and support they need, and trust them to build great marketing programs.
  • Learn through the build-measure-learn feedback loop.
  • Keep a constant pace and pipeline to ensure sustainable marketing.
  • Don’t be afraid to fail, just don’t fail the same way twice.
  • Pay attention to marketing fundamentals and good design.
  • Aim for simplicity.

iNeoMarketing‘s insight:

When looking at these principles, are they not characteristics that you’ve practiced throughout your career? Outside of technology, I often think there’s nothing new under the sun, other than our collective capabilities to repeat history.

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