Monthly Archives: August 2013

You’re the Dean of the College of Content, and The Top 13 Marketing Technology Articles Curated Today, Friday, 8/30/13

Sy Syms had it right: an educated consumer is our best customer. And that’s truly the role of Content: providing education to the reader so that intelligent decisions can be made.   Why would the reader want to read your … Continue reading

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$#*! My Boss Says About Marketing Automation – Digital Pi | #TheMarketingAutomationAlert

Suppose one day your CEO, CFO, or COO asked you what they’re getting for the money they spend on marketing automation? Condensed… Here’s the part that should hit home:  what your execs needs to know about marketing automation that too … Continue reading

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Predictive Apps Are The Next Big Thing In App Development | Forrester Blogs | #TheMarketingAutomationAlert

Excerpt… Predictive Apps: The New Design Paradigm The answer to developing apps that dazzle the digital consumer and making your company stand out from the competition lies in what Forrester calls predictive apps. Forrester defines predictive apps as: Apps that … Continue reading

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Messaging in Technology Marketing Stinks, But Improvement Is Possible – Gartner | #TheMarketingAutomationAlert

Digest… “We can help you increase the percentage of online visitors that actually complete a purchase by 10 to 15% by making it easier for them to find what they are looking for.”   This approach puts things in context … Continue reading

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What Is an Email Workflow? [FAQs] – HubSpot | #TheMarketingAutomationAlert

Learn what an email workflow is, and figure out if you should be using them in your marketing. Condensed… An email workflow is series of automated emails that will be sent — or not — based on a person’s behavior … Continue reading

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7 Growth Hacks to Test on Your Next Landing Page – Unbounce | #TheMarketingAutomationAlert

Condensed… I gathered a list of 7 growth hacking tactics that can be applied directly to how you use landing pages. Discovery: You could setup a landing page that targets the market that you think will be interested in your … Continue reading

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To Go from Big Data to Big Insight, Start with a Visual – HBR | #TheMarketingAutomationAlert

Lessons on making data useful from inside The New York Times. Condensed… We are documenting every tweet, retweet, and click on every shortened URL from Twitter and Facebook that points back to New York Times content, and then combining that … Continue reading

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