25 Tweetable Landing Page, Conversion & A/B Testing Stats – Unbounce | #TheMarketingAutomationAlert

Hey you! Ya, you. Take a break from your A/B test for a minute and check out some of these awesome landing pages, conversion & A/B testing stats.

Of the 25, here are the stats that caught my eye…

  • 44% of companies use split testing software. It should be 100%
  • Digital marketers allocating more of their budgets to optimization tend to have more success with their conversion rates
  • 85% of search marketing professionals will focus more on conversion rate optimization this year
  • A 1 second delay in your site speed can result in a 7% reduction in conversions
  • 48% of marketers build a new landing page for each marketing campaign
  • 16% of landing pages are free of navigation bars
  • Gmail once tested 50 shades of blue for their CTA color and found the highest converting shade

iNeoMarketing‘s insight:

1) Test and optimize everything.

2) I cannot believe that stats regarding landing pages. Actually, you need a PERSONALIZED URL (PURL) for each and every recipient! And that’s easy to do!

  • See the article at unbounce.com
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See on unbounce.com

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