Forrester Research : Research : Evolve From Search To Discovery Marketing | #TheMarketingAutomationAlert


The ways that consumers find websites, products, or answers have expanded from traditional search engines to include myriad social networks, content sites, and applications, among others. And the traditional search function is due to be even further disrupted by smart devices, machine learning, and context-aware content. Are you ready? Most search marketers aren’t. Forrester’s search marketing playbook exists to help marketing leaders understand the changes in store for search marketing while also maximizing the performance of current efforts. Our research will help you understand the evolution of search marketing, craft a plan for how to leverage and operationalize new opportunities, and continually refine efforts.

iNeoMarketing‘s insight:

You’ll need to register (FREE) to view this executive summary. Yes it’s a summary, however, it does prompt a few different thoughts and a new way to think about search. Worthwhile to review.

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