Monthly Archives: August 2013

Going Social: The State of Video in 2013 – Uberflip | #TheMarketingAutomationAlert

See on Scoop.it – The Marketing Automation Alert In this videographic, Uberflip explores the state of video as a cross-platform marketing tool. How popular is online video? How much are marketers spending o… iNeoMarketing‘s insight: Some time ago, I read … Continue reading

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Data is the most underutilized asset in marketing – Chief Marketing Technologist | #TheMarketingAutomationAlert

According to a new study on data-driven marketing by Teradata Applications (the artists formerly known as Aprimo), 45% of marketers believe that data is the most underutilized asset in the marketing organization. Condensed…   The research, conducted with more than … Continue reading

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How To Create Epic Content Marketing – B2B Marketing Insider | #TheMarketingAutomationAlert

How do you create epic content marketing in a world swimming in too much content? We’ll show you the way . Key excerpt…   The era of one-way, single-threaded, brand-directed mass communications is officially over. And yet most of the … Continue reading

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The CMO Survey – August 2013 – Marketing Technology Blog | #TheMarketingAutomationAlert

Chief marketing officers (CMOs) are increasingly allocating resources to social media, but an alarming number are not seeing concrete return on this investment, according to The CMO Survey. Key excerpt… Only 15 percent of the 410 CMOs surveyed by professor … Continue reading

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Kick-Starting Social with Google+ – Think Insights – Google | #TheMarketingAutomationAlert

Join us for a look at ways your business can kick-start its presence on Google+. The platform has proven to be effective for businesses to reach millions of people in the right context, with personalized experiences they love. iNeoMarketing‘s insight: … Continue reading

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What are the Best Social Networks for B2B Marketing? (Research) | Webbiquity | #TheMarketingAutomationAlert

More than 80% of b2b marketers now distribute content on social networks. But are these efforts paying off? If so, which social networks are most productive? Key excerpt… The figures here are based on a small, but presumably representative sample … Continue reading

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Blurred Lines: How Digital Marketing Has Created the Ultimate Mashup – Gartner | #TheMarketingAutomationAlert

Key excerpt… Success in digital marketing is often the result of a mashup of tactics and technology from multiple sources, which means marketers need to think beyond their role, team and hierarchy to embrace the ideas, and, in some cases, … Continue reading

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Ten Tips to the Top of Google – Search Engine Watch | #TheMarketingAutomationAlert

Earning top search rankings on Google isn’t easy. It takes a lot of work to ensure your site is optimized, is high-quality, and has a great user experience. Here are 10 tips on how to get started optimizing for Google’s … Continue reading

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Lead Nurturing With Online Ads: The Future of Retargeting? – ClickZ | #TheMarketingAutomationAlert

What is retargeting used for now? And what would happen if you combined it with marketing automation to do digital nurturing? Excerpt (from interview)… Retargeting is all about using customer intent data to build marketing strategies. The way we look … Continue reading

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Who Said Email Marketing (Automation) is Dead? [CHART] – Eloqua | #TheMarketingAutomationAlert

For this week’s chart, we analyzed email activity trends over the last five years, and attempted to determine if overall email activity was on the decline. iNeoMarketing‘s insight: Who has said that email marketing is dead? How long did it … Continue reading

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Going Social: The State of Video in 2013 – Uberflip | #TheMarketingAutomationAlert

In this videographic, Uberflip explores the state of video as a cross-platform marketing tool. How popular is online video? How much are marketers spending o… iNeoMarketing‘s insight: Some time ago, I read a trilogy called The Lanchester Strategy by Shinichi … Continue reading

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15 Tools That the Most Successful Entrepreneurs Use [Infographic] | Profs | #TheMarketingAutomationAlert

General Management – A marketer may feel overwhelmed by the huge selection of business tools. Fortunately, the following infographic highlight experts’ favorites, so marketers can whittle down their options and choose. iNeoMarketing‘s insight: Why would you need MailChimp if you … Continue reading

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[INFOGRAPHIC] Responsive Design: Getting it right | Who is Hosting This | #TheMarketingAutomationAlert

iNeoMarketing‘s insight: See the article at From visual.ly Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected). If you like this scoop, PLEASE share by using the links below. iNeoMarketing drives more … Continue reading

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Welcome to the Wonderful World of Marketing Automation [Infographic] – Marketo | #TheMarketingAutomationAlert

Welcome to wondrous and exciting world of marketing automation, where you will travel and explore a wide variety of capabilities found in marketing automation software. iNeoMarketing‘s insight: Yup, that covers it. MA has a long way to go re: all … Continue reading

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So What’s Your Marketing Formula, and The Top 10 Marketing Technology Articles Curated Today, Tuesday, 8/27/13

As you configure and shape your 2014 plans and budget, what’s your underlying B2B marketing philosophy for the year and the next three years? What are the components that are the foundation for your philosophy? It dawned on me as … Continue reading

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