Monthly Archives: September 2013

So Who’s the Genius, and The Top 11 Marketing Technology Articles Curated Monday, 9/30/13

I curate many “how to” articles each day, week, month. And everyone has advice on how to do this, do that, etc. And I look to deliver only those curated articles that offer value to the B2B marketer.   But … Continue reading

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B2B Vendors Say Commerce Shifting Online to Meet Customer Demand – MarketingCharts | #TheMarketingAutomationAlert

Excerpt… B2B commerce is shifting offline to online and self-service, say 57% of B2B vendors from the US and Europe responding to a recent study [download page] by Intershop. The survey details a “multifaceted transformation in B2B commerce,” with 44% … Continue reading

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65% of B2B Buyers Concur Emails Shape Their View of a Company’s Brand – ClickZ | #TheMarketingAutomationAlert

With email hogging the majority of the communication we have with people, it\’s easy to see why so many B2B buyers shape their opinions of a company\’s brand based on email communications. Key excerpt… If you are trying to develop … Continue reading

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Digital Marketing and the Rise of the Machines – Gartner | #TheMarketingAutomationAlert

Condensed… With the digitalization of marketing practices, the same dynamics will also become apparent. Consider the speed and complexity of managing audience engagement across the proliferating constellation of paid, earned and owned channels. Automation is simply necessary to execute with … Continue reading

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25 Google+ Profiles Every Blogger Should Put In A Circle – Forbes | #TheMarketingAutomationAlert

Condensed… If you’re a publisher, blogger, or media professional here are 25 Google+ profiles every publisher should add to their circles. Google for Media Google+ AdSense Google+ Danny Sullivan Search Engine Land Google Analytics Gary Vaynerchuk Matt Cutts Vic Gundotra … Continue reading

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What Does Google’s Hummingbird Update Mean For Your SEO Efforts? Nothing – Forbes | #TheMarketingAutomationAlert

Digest… [Last week], the news broke at a Google press event that the largest upgrade to its search algorithm since 2001, dubbed Hummingbird, had already rolled out last month. This is the biggest change in their algorithm in 12 years?! … Continue reading

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Lead Gen: The 3 pillars of lead generation | MarketingExperiments | #TheMarketingAutomationAlert

Digest… Capture This is the main focus of many lead gen marketers. Capture as many leads as possible.     Qualify While lead capture is undeniably the focus for many lead gen marketers, and will be a major element of Lead … Continue reading

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Data-Driven Marketing Step One: Get Smart, Get Strategic – Teradata Applications | #TheMarketingAutomationAlert

When I say, “It’s time to get strategic,” I mean you need to develop each one of these five:   1. Customer interaction strategy. Map and understand the buyer journey, from first contact all the way through purchase and aftermarket relationships. … Continue reading

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How To Design Above-The-Fold Landing Page Experiences – Unbounce | #TheMarketingAutomationAlert

If you’re just getting started with landing page design, here are 10 landing page guidelines that focus on what you should put above-the-fold. Excerpted… -Take a look at your competitors…especially the super-successful who pay to generate a ton of traffic. … Continue reading

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Free Social Media Measurement Guide! – Vocus | #TheMarketingAutomationAlert

Want to really get ahead in social media? Learn to analyze and report your results with this free social media measurement guide from Vocus. Excerpt… We’ve created a new social media measurement guide to help you succeed. Topics covered include: Essential social … Continue reading

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5 SEO Strategies Every Company Needs to Master – Marketing Action Blog – Act-On | #TheMarketingAutomationAlert

This new infographic illustrates the 5 SEO strategies that Martin Laetsch will talk about in New Orleans at the AMA annual conference Sept 9-11. ___________________________________ -Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, … Continue reading

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6 Most Common B2B Marketing Illnesses [Infographic] – G2M Solutions | #TheMarketingAutomationAlert

Is one of the 6 most common illnesses associated with B2B marketing affecting the overall health of your business? ___________________________________ -Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your … Continue reading

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How Cheap is Twitter?, and The Top 16 Marketing Technology Articles Curated Friday, 9/27/13

Is Twitter getting to the point where everyone’s talking and no one’s listening (almost like Congress)? It’s so easy to follow someone on Twitter, and if it weren’t for Twitter’s built-in limits, everyone would be following everyone (or seemingly so). … Continue reading

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Customer Experience Matrix: Customer Data Platform Guide Reviews Tools to Build Marketing Databases | #TheMarketingAutomationAlert

Digest… But too few marketers know who the CDP vendors are, what they do, and how they differ. The Guide to Customer Data Platforms is designed to provide this information. If the CDP vendors are tour guides on the path … Continue reading

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7 Things Every (Great) Landing Page Needs – QuickSprout | #TheMarketingAutomationAlert

___________________________________ -Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected). -If you like this scoop from The Marketing Technology Alert (brought to you by iNeoMarketing), PLEASE … Continue reading

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