Monthly Archives: September 2013

So Who’s the Genius, and The Top 11 Marketing Technology Articles Curated Monday, 9/30/13

I curate many “how to” articles each day, week, month. And everyone has advice on how to do this, do that, etc. And I look to deliver only those curated articles that offer value to the B2B marketer.   But … Continue reading

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B2B Vendors Say Commerce Shifting Online to Meet Customer Demand – MarketingCharts | #TheMarketingAutomationAlert

Excerpt… B2B commerce is shifting offline to online and self-service, say 57% of B2B vendors from the US and Europe responding to a recent study [download page] by Intershop. The survey details a “multifaceted transformation in B2B commerce,” with 44% … Continue reading

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65% of B2B Buyers Concur Emails Shape Their View of a Company’s Brand – ClickZ | #TheMarketingAutomationAlert

With email hogging the majority of the communication we have with people, it\’s easy to see why so many B2B buyers shape their opinions of a company\’s brand based on email communications. Key excerpt… If you are trying to develop … Continue reading

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Digital Marketing and the Rise of the Machines – Gartner | #TheMarketingAutomationAlert

Condensed… With the digitalization of marketing practices, the same dynamics will also become apparent. Consider the speed and complexity of managing audience engagement across the proliferating constellation of paid, earned and owned channels. Automation is simply necessary to execute with … Continue reading

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25 Google+ Profiles Every Blogger Should Put In A Circle – Forbes | #TheMarketingAutomationAlert

Condensed… If you’re a publisher, blogger, or media professional here are 25 Google+ profiles every publisher should add to their circles. Google for Media Google+ AdSense Google+ Danny Sullivan Search Engine Land Google Analytics Gary Vaynerchuk Matt Cutts Vic Gundotra … Continue reading

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What Does Google’s Hummingbird Update Mean For Your SEO Efforts? Nothing – Forbes | #TheMarketingAutomationAlert

Digest… [Last week], the news broke at a Google press event that the largest upgrade to its search algorithm since 2001, dubbed Hummingbird, had already rolled out last month. This is the biggest change in their algorithm in 12 years?! … Continue reading

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Lead Gen: The 3 pillars of lead generation | MarketingExperiments | #TheMarketingAutomationAlert

Digest… Capture This is the main focus of many lead gen marketers. Capture as many leads as possible.     Qualify While lead capture is undeniably the focus for many lead gen marketers, and will be a major element of Lead … Continue reading

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