2 in 3 CMOs Feeling Pressure From the Board to Prove Marketing’s Value – MarketingCharts | #TheMarketingAutomationAlert


This may be “the year of the marketer,” but with added responsibilities come added pressures. The latest biannual CMO Survey [pdf] from Duke University’s Fuqua School of Business finds that CMOs are not immune: according to the study, 66.4% said they feel pressure from their CEO or Board to prove the value of marketing. What’s more, 6 in 10 of those said that their leaders are turning up the heat, with just 2% reporting decreasing demands to prove their worth.

iNeoMarketing‘s insight:

You only feel pressure if you’re not prepared. This is the year where you should have the tools, infrastructure and people in place to easily and quickly prove marketing’s value.

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See on www.marketingcharts.com

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