Most pay-per-lead B2B marketers (51%) say knowing a buyer’s purchasing time horizon is the most important data point they want but often don’t get, according to a recent report by Business.com. The size of the buyer’s business, as measured by employee base, is the second most valuable additional data point for leads: 31% of marketers say it would be extremely valuable to know.That’s followed by industry type (29% say it would be extremely valuable) and job title (20%).
And there are stats associated with the type of content desired to be distributed as a part of the PPL program. But set that aside: is that really the way to you want to approach inbound marketing?
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