Monthly Archives: October 2013

Marketing Automation: The Risks And Rewards Of Software’s Hottest Market – CMO.com | #TheMarketingAutomationAlert

Excerpt… But while businesses may have been flocking to marketing automation, what most have discovered very quickly is that – in the words of Brown – “it’s not for the faint hearted”. And if they aren’t prepared to adjust corporate … Continue reading

Posted in marketing automation

The Top 12 Marketing Technology Articles Curated Thursday, 10/31/13

Sam was as prepared as one could be for the meeting with Jerry.   The CFO had already given her a rash of nonsense for the first draft of the budget, and rightly so. Topically, it was correct, but in … Continue reading

Posted in marketing automation

Balance Trust With Targeting In Social Reach Marketing – Forrester | #TheMarketingAutomationAlert

Digest… There are four categories of contributors create content on your behalf: Your marketing team uses social ads to target your prospects and customers precisely. Employees, resellers, and partners share their experiences with your prospects. Your customers relate to your … Continue reading

Posted in marketing automation

Breaking 5 Bad Content Marketing Habits That Need To Be Stopped – FastCompany | #TheMarketingAutomationAlert

Digest… Here are the most common myths I hear: 1. Marketing needs an internal “crack team” to create and disseminate the content. In reality, marketing cannot go it alone. That’s an inefficient use of marketing resources. Instead, turn to a … Continue reading

Posted in marketing automation

Elevator Speech vs. Unique Selling Proposition vs. Value Proposition – Jill Konrath | #TheMarketingAutomationAlert

Condensed… Elevator Speech An elevator speech is a short, 1-2 sentence statement that defines who you work with (target market) and the general area in which you help them. About 10 seconds long, it’s used primarily at networking events to … Continue reading

Posted in marketing automation

Gartner’s 2013 Hype Cycle for Emerging Technologies Maps Out Evolving Relationship Between Humans and Machines | #TheMarketingAutomationAlert

  ___________________________________ -Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected). -If you like this scoop from The Marketing Technology Alert (brought to you by iNeoMarketing), … Continue reading

Posted in marketing automation

7 Tips for Using Buyer Personas in Lead Nurturing – Marketing Action Blog – Act-On | #TheMarketingAutomationAlert

Buyer personas help you target prospects with surgical precision and nurture them with custom content they care about. Condensed… Read on to learn seven tips for integrating buyer personas into a lead nurturing campaign: 1. Personas first, content second Response … Continue reading

Posted in marketing automation