Ready to make an immediate impact on your content marketing? Here’s a list of 31 highly actionable ideas that can inspire innovative, engaging content marketing. Go out and be epic!
– Find at least three thought leaders in your organization and build them into your content plan.
– Assign one employee to SlideShare and figure out how to leverage this tool as part of your content marketing.
– Make sure that every content landing page you develop this year has only one call to action.
– Update your social media influencer list before the end of the year.
– Make it a priority to personalize your content by persona.
– Target one traditional marketing initiative that can be enhanced with content marketing.
– Stop doing the same old press releases, and present them as engaging stories.
– Commission a piece of research that is important to your customers.
– Make sure your content is easy to read on both smartphones and tablets.
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There’s more if you click through, but these are the best of the lot…and pretty damn good.
See on blog.marketo.com