Gartner’s 2013 Hype Cycle for Emerging Technologies Maps Out Evolving Relationship Between Humans and Machines | #TheMarketingAutomationAlert



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iNeoMarketing‘s insight: prompted me to reexamine this chart as I wanted to point out three items: Big Data, Gamification, and Predictive Analytics. Note the positioning of Big Data and Gamification: they’re both at the peak of the Peak of Inflated Expectations. Difference: the barrier to usage for Big Data is far greater than Gamification. Expect the time for Gamification to travel along the path to be far shorter than Big Data. Predictive? You need to skunkworks this for 2014, but it will only explode onto the B2B scene once it is embedded within CRM.

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