Monthly Archives: November 2013

Off for Thanksgiving

iNeoMarketing‘s insight: See you Monday! Advertisements

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The Top 10 Marketing Technology Articles Curated Wednesday, 11/27/13

The beauty of The Marketing Technology Alert is that it is a massive collection of article digests that you can scan for quick consumption. You receive the important information from the digest, and if you want more information, you can … Continue reading

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CEOs Don’t Trust Marketing – What’s The Solution? – KISSmetrics | #TheMarketingAutomationAlert

Intermediate/ Summarized… Seven keys to success in 2014: 1. Create a plan that integrates digital marketing 2. Develop a consistent and relevant brand story 3. Create value: design marketing that serves someone 4. Plan to innovate and re-imagine 5. Set … Continue reading

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It’s Time to Hire a Digital Marketing Hacker – Gartner | #TheMarketingAutomationAlert

Intermediate/ Digest… Hackers are the resident geniuses that—by dint of preternatural talent, interminable focus and a mildly subversive relationship with conventions—always get the job done. In the world of IT, these are the system engineers who solve the most vexing … Continue reading

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What Is Salesforce1 Anyway? – Forrester | #TheMarketingAutomationAlert

Salesforce1 was the big development revealed at salesforce.com’s huge Dreamforce 2013 conference. But many left the conference wondering the same thing: What exactly is Salesforce1? A new mobile app? New sales, service, and marketing applications? Advanced/ Excerpt… Salesforce1 consolidates and … Continue reading

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Is The CMO The Problem? | ANNUITAS | #TheMarketingAutomationAlert

A 2012 IBM study reports, “52% of CMOs state they are unprepared for the expected level of complexity over the next five years.” Intermediate/ Digest… If CMOs aren’t helping their organizations drive strategic demand — and revenue — it begs … Continue reading

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6 New Google Analytics Features for Marketers – Social Media Examiner | #TheMarketingAutomationAlert

Here’s how to use these new Google Analytics changes to easily track conversion data and make better marketing decisions for your business. Advanced/ Digest… #1: New Google Analytics Reports When you log into your updated Google Analytics account, you’ll notice … Continue reading

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