Monthly Archives: November 2013

Off for Thanksgiving

iNeoMarketing‘s insight: See you Monday!

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The Top 10 Marketing Technology Articles Curated Wednesday, 11/27/13

The beauty of The Marketing Technology Alert is that it is a massive collection of article digests that you can scan for quick consumption. You receive the important information from the digest, and if you want more information, you can … Continue reading

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CEOs Don’t Trust Marketing – What’s The Solution? – KISSmetrics | #TheMarketingAutomationAlert

Intermediate/ Summarized… Seven keys to success in 2014: 1. Create a plan that integrates digital marketing 2. Develop a consistent and relevant brand story 3. Create value: design marketing that serves someone 4. Plan to innovate and re-imagine 5. Set … Continue reading

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It’s Time to Hire a Digital Marketing Hacker – Gartner | #TheMarketingAutomationAlert

Intermediate/ Digest… Hackers are the resident geniuses that—by dint of preternatural talent, interminable focus and a mildly subversive relationship with conventions—always get the job done. In the world of IT, these are the system engineers who solve the most vexing … Continue reading

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What Is Salesforce1 Anyway? – Forrester | #TheMarketingAutomationAlert

Salesforce1 was the big development revealed at salesforce.com’s huge Dreamforce 2013 conference. But many left the conference wondering the same thing: What exactly is Salesforce1? A new mobile app? New sales, service, and marketing applications? Advanced/ Excerpt… Salesforce1 consolidates and … Continue reading

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Is The CMO The Problem? | ANNUITAS | #TheMarketingAutomationAlert

A 2012 IBM study reports, “52% of CMOs state they are unprepared for the expected level of complexity over the next five years.” Intermediate/ Digest… If CMOs aren’t helping their organizations drive strategic demand — and revenue — it begs … Continue reading

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6 New Google Analytics Features for Marketers – Social Media Examiner | #TheMarketingAutomationAlert

Here’s how to use these new Google Analytics changes to easily track conversion data and make better marketing decisions for your business. Advanced/ Digest… #1: New Google Analytics Reports When you log into your updated Google Analytics account, you’ll notice … Continue reading

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33 digital marketing stats you didn’t know | YODA London | #TheMarketingAutomationAlert

33 digital marketing stats you didn’t know. Yoda London have put together stats ranging from, content marketing stats to international social media.   __________________________________ ► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content … Continue reading

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How to Nurture Leads from Twitter – ClickZ | #TheMarketingAutomationAlert

Intermediate/ Condensed… A few weeks ago, we tackled acquisition by looking at how a new product called Twitter Lead Gen Cards was able to drive spectacular lead generation results, including: • 996 percent increase in leads acquired • 500 percent decrease … Continue reading

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5 Questions All Marketers Need To Ask Themselves – FastCompany | #TheMarketingAutomationAlert

In order for your campaign to really cut through the noise you need to know what your customer wants–not what you want. Basic/ Digest… Creating a prospect narrative is an easy and powerful way to put yourself into your prospect’s … Continue reading

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B2B Buyers Seen Adopting B2C Shopping Practices – MarketingCharts | #TheMarketingAutomationAlert

Basic/ Excerpt… “B2B buyers are shopping at work like they do at home,” declares Avanade [pdf] in a white paper containing results from a commissioned survey conducted by Wakefield Research. That viewpoint is based in part on data showing that … Continue reading

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[Infographic] Hot or Not: The Best Methods for Finding New B2B Customers in 2014 – Placester | #TheMarketingAutomationAlert

  __________________________________ ► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.   … Continue reading

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Find Your Way, and The Top 11 Marketing Technology Articles Curated Tuesday, 11/26/13

Quite often we receive advice via expert analysis, surveys, studies, interviews, etc. which gives us insight and direction as to a path to take. The Marketing Technology Alert is stacked with this type of information.   But bear in mind: … Continue reading

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Who Is Responsible For Demand Generation? Marketing or Sales | B2B Marketing Insider | #TheMarketingAutomationAlert

Intermediate/ Condensed… This seems to be the newest dilemma with any Demand Generation Program.  In my 20 Years of experience with Sales and Marketing, I have been on both sides of the equation, and found that the  optimal placement is … Continue reading

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Understanding Your Buyer’s Journey: The Most Important Thing You’re Not Doing | SiriusDecisions | #TheMarketingAutomationAlert

Organizations need to understand how buyers are likely to behave, and then how buyers actually respond to your organization’s offerings and tactics Intermediate/ Excerpt… Here’s one way to do it: Start by deciding what a “good deal” looks like. A … Continue reading

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